SF Gate: SAS unveils name, plans for new low-cost airline

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Wednesday, March 19, 2003 (AP)
SAS unveils name, plans for new low-cost airline
MATT MOORE, AP Business Writer


   (03-19) 07:50 PST STOCKHOLM, Sweden (AP) --
   Scandinavian Airlines System AB said Wednesday its new low-cost airline
will be called "snowflake" and start flying March 30 in direct competition
with European no-frills leader Ryanair.
   The new airline, announced in December, will offer flights from Stockhol=
m,
Sweden, and Copenhagen, Denmark, to destinations in Europe. The
lowest-priced tickets, including taxes and fees, will be 580 kronor ($67).
   SAS, the joint carrier of Sweden, Denmark and Norway, said snowflake is
targeting customers who want to travel inexpensively to other European
cities. The service will operate as a unit of SAS with four Boeing
737-800s that can seat 150 passengers each.
   Emulating Ryanair's own successful spartan formula, snowflake will featu=
re
one-class cabins. Snacks and drinks won't be free. Tickets can be
purchased only on the Internet.
   Snowflake's destinations from Copenhagen will include Spain, Greece,
Italy, Portugal, Bosnia-Herzegovina and Kosovo. The Stockholm flights will
connect to Spain, Greece, Italy, Hungary, Ireland, Turkey, France and the
Czech Republic. Snowflake expects to open a similar range of routes from
Oslo, Norway.
   SAS said customers had already purchased 90,000 tickets for snowflake
flights.
   In January, Ryanair chose Skavsta airport, about 60 miles south of
Stockholm, to be its latest European hub and offered to undercut SAS fares
drastically. The Dublin, Ireland-based airline is operating 30 flights
daily between Skavsta and Denmark, France, Germany, Norway and Scotland.
It also plans soon to launch its first route to Finland.

On the Net:
   Snowflake, www.flysnowflake.com
   Ryanair, www.ryanair.com

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Copyright 2003 AP

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