Delta hopes for 90-second check-in

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Delta hopes for 90-second check-in
By Chris Woodyard, USA TODAY

Delta Air Lines says it will virtually eliminate ticket counter lines at 81=
=20
airports by year's end, an industry-leading attack on one of travelers'=20
biggest frustrations. Check-in procedures =97 which Delta says can take up=
 to=20
two hours depending on the airport =97 are expected to become a sleek=20
90-second process under plans being unveiled today. Most airport lobbies,=20
including Delta's giant Atlanta hub, could see big changes by summer. Delta=
=20
plans to add twice as many check-in machines for passengers and redeploy=20
hundreds of customer-service agents from behind ticket counters into=20
lobbies to help travelers as they walk in. Ticket counters will still be=20
staffed. But even people checking a bag can use the machines to check in=20
and then drop their bag off at the counter. While other airlines are also=20
rolling out dozens of check-in machines, none have been as bold as Delta in=
=20
pledging to eliminate lines. And none have vowed to flood lobbies with=20
legions of agents to aid customers.

The change underscores how airlines' financial crisis is forcing them to=20
rethink how they've operated for decades and find ways to fix airport=20
hassles. "This is great news," says Terry Trippler, air traveler advocate=20
for CheapSeats.com. "I always wonder why airline people don't look at the=20
lobby and say, 'There's got to be a better way.' " The changes will cost=20
about $30 million but will be more than offset by a campaign designed to=20
save $2.5 billion in expenses through 2005. The changes come even as Delta=
=20
reduces airport staffing as part of a previously announced reduction of=20
8,000 jobs. "We've been working real hard to take a fresh look at airports=
=20
through our customers' eyes," says Rich Cordell, a Delta senior vice=20
president. How Delta plans to speed check-in:

Moreself-service check-in machines. Delta plans to offer 800 machines this=
=20
year =97 it has 400 now =97 and about 70 more in Atlanta, which now has 32.=
 The=20
goal is to more than double passenger usage to 20 million this year. About=
=20
25% of Delta's passengers use them now; Delta wants 50%.  Aggressive=20
assistance. In Atlanta alone, as many as 14 red-coated customer-service=20
agents and reassigned counter workers will direct customers and try to=20
prevent lobby tie-ups.
"The key difference is we're going to be greeting you before you get in=20
line," Cordell says. Phone help. Banks of phones to Delta's central=20
reservations will be installed so that passengers changing itineraries=20
don't snarl check-in lines. Agents who answer the phones will be able to=20
print out boarding passes for callers, who will retrieve them from printers=
=20
built into the phone kiosks.

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