Stockholders concerned about BWIA?s performance

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Stockholders concerned about BWIA=92s performance
By CURTIS RAMPERSAD
Express

FIRST came the 2001 terrorist attacks in the United States. Then weak=20
travel demand. Then finally last week, massive retrenchment. If times=20
weren't tough enough for BWIA and its workers, now the cash-strapped=20
national carrier has to grapple with a group net loss of $182.1 million for=
=20
fiscal 2002 and what its chief executive Conrad Aleong calls the =93very=
 real=20
danger of insolvency facing the airline=94. In a letter on January 28,=
 Aleong=20
told shareholders the airline industry was in serious trouble with=20
international carriers losing US$31 billion last year. Noting their=20
=93serious=94 concerns about BWIA's share performance, he told stockholders=
=20
they were in a position to appreciate the =93need for drastic remedies=94 at=
=20
the troubled carrier. The separation of 617 staff members last week, while=
=20
unfortunate and regrettable, was part of an overall plan to turn around the=
=20
airline, achieve profitability and improve shareholder value, Aleong said.=
=20
Other measures included outsourcing ramp operations and closing down its=20
Duty Free shop and re-opening with a lower cost franchise operation. The=20
plan addresses the key areas necessary to restructure the airline to meet=20
the new challenges facing the industry, the CEO says. It encompasses seven=
=20
new strategies which by 2004, should place BWIA in a position to restart=20
its growth plans. These include a four times weekly service between=20
Caribbean points and Florida and a BW428/429 service from Antigua to New=20
York three times weekly.

Two additional weekly services will be operated to Toronto bringing the=20
total to 11 flights a week between the Caribbean and Toronto. The=20
Washington destination should see the achievement of daily services=20
increasing from the four weekly flights in 2003, BWIA projects. Atlanta or=
=20
Boston flights are also planned with the return of Category 1 status which=
=20
BWIA hopes Trinidad and Tobago will achieve by mid-2003. The increased=20
services will require the narrow body fleet to be increased. =93In 2004, we=
=20
should be in the position to start rewarding our employees once again and=20
to recommence providing them better tools to do the job,=94 the airline says=
=20
in an outline of the new business model. One of the most critical=20
strategies=97the establishment of a Technical Centre and contracting BWIA's=
=20
heavy aircraft maintenance checks. For the next few years, according to=20
airline management, BWIA will have only Boeing 737 aircraft on which to=20
perform annual heavy checks. BWIA says forming a technical centre (with the=
=20
Government and another private partner) to perform such overhaul and repair=
=20
services for itself, Air Jamaica, Liat, Caribbean Star and other carriers=20
=93is the best solution for the medium to long term=94.

With a maintenance human resource cost of US$6.5 million, BWIA said its=20
workforce of 342 people could not be maintained.  It was reduced to 129=20
last week and will help the airline save US$2.4 million a year. Another=20
strategy entails entering new markets of Cuba, the Dominican Republic and=20
Costa Rica with the assistance of the Government. The airline has submitted=
=20
proposals and says the Government has indicated it will help finance for=20
the first year. BWIA is also looking at lower aircraft monthly lease rates=
=20
and reduced borrowing costs. Its plans explains that debt acquired in 2001=
=20
averaged nine per cent which reflected market conditions at the time. Given=
=20
improved cost of borrowings now, it is management's objective to=20
renegotiate existing debt at a lower average rate.

This could produce estimated annual savings of US$400,000. As the=20
outstanding debts with creditors are settled, BWIA will attempt to secure=20
lower monthly lease rates for the next couple of years where the survival=20
challenges are greatest. BWIA's Lawrence Duprey-led Board maintains that=20
while the airline has valuable strengths, the global recession, the 2001=20
attacks and a a lagging tourism market have all hurt the airline and the=20
industry. Additionally Americans are still cautious about flying,=20
especially with the continuing terrorism threat and possible US invasion of=
=20
Iraq, BWIA says. Now with competition more intense than ever before, BWIA=20
says its new business model is the only way to keep the airline in business=
=20
and make money inflow higher than outflow. While the trade unions=20
representing BWIA workers continue to disagree with several aspects of the=
=20
plan, BWIA says that: =93Unless this business model is implemented now, and=
=20
fully, BWIA will not continue as a viable airline.=94

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Roj (Roger James)

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