This article from NYTimes.com has been sent to you by psa188@juno.com. Delta Unveils New Low - Fare 'Song' Airline January 29, 2003 By REUTERS Filed at 9:27 a.m. ET ATLANTA (Reuters) - Delta Air Lines (DAL.N), moving aggressively to woo cost-conscious customers, on Wednesday unveiled a new low-fare airline named ``Song'' that will fly some of the same routes as low-budget rival JetBlue Airways Corp. (JBLU.O) and offer many of the features JetBlue made popular. Delta's new offshoot, which will offer one-way fares ranging from $79 to $299, will operate flights between the Northeastern U.S. and Florida starting in April. Delta hopes Song will lure travelers looking for cheaper tickets and trendier service away from low-cost airlines, which have siphoned off Delta passengers in the growing market. Major U.S. carriers are struggling to win customers back from lower-fare, profitable airlines like Southwest Airlines (LUV.N), JetBlue and, particularly in Delta's southern U.S. markets, AirTran Holdings Inc.Delta, the No. 3 U.S. air carrier, has especially targeted famously loyal JetBlue customers with its new venture. Song, headquartered in Atlanta, will run along some of the same New York-to-Florida routes as New York-based JetBlue, offering the in-flight live satellite television pioneered by JetBlue. Delta said Song airplanes will also have personal touch-screen monitors, pay-per-view, an MP3 audio library and in-seat Internet connections. The new airline will fly Boeing 757s with 199 coach seats, starting with one airplane for its April 15 inaugural flight and adding another plane each week for 36 weeks. Song will eventually fly 144 flights daily between Boston, Hartford, Washington, DC, all three New York airports, and four Florida cities -- Orlando, Fort Myers, Tampa, and Fort Lauderdale. Delta said it would keep Song's costs low by turning its airplanes around quickly, employing fewer flight attendants and using its planes for 13.2 hours each day. John Selvaggio, Song's president, said its lower costs would let it succeed in the same business in which other major U.S. airlines failed. But analysts have said Song's costs will probably still be higher than those at low-fare rivals, because it has more expensive employees and bigger planes. Song will replace Delta's ``Delta Express'' unit, and should account for about 10 percent of Delta's total capacity in its first year of operation. http://www.nytimes.com/reuters/business/business-airlines-delta-song.html?ex=1044851577&ei=1&en=65cc074157fa7972 HOW TO ADVERTISE --------------------------------- For information on advertising in e-mail newsletters or other creative advertising opportunities with The New York Times on the Web, please contact onlinesales@nytimes.com or visit our online media kit at http://www.nytimes.com/adinfo For general information about NYTimes.com, write to help@nytimes.com. Copyright 2002 The New York Times Company