United Airlines' employee stock ownership program had troubles from start

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United Airlines' employee stock ownership program had troubles from start
RACHEL BECK
Canadian Press  Sunday, December 15, 2002

NEW YORK (AP) - United Airlines, now operating under bankruptcy-court
protection, was counting on its employee stock ownership plan to help lift
it out of its financial mess eight years ago.  But how could it, when just
about every aspect of the plan - the design, execution, membership - went
wrong? Now United is the blueprint for what not to do when creating an
employee stock plan. Too bad it failed, because history shows that employee
ownership can be a key driver to a company's success.  "It had some fatal
flaws from the start," said Patricia Kelso, who heads the Kelso Institute,
named after her late husband, Louis. He is credited with creating the
employee stock plan in 1956.  Louis Kelso believed the capitalist system
would be stronger if all workers - not just executives and outside
stockholders - could share ownership of capital-producing assets. His hope
was that morale and productivity would improve.

Companies with employee ownership grow on average 2.4 per cent faster than
they would have otherwise, according to the National Centre for Employee
Ownership, in Oakland, Calif.  And that growth rate jumps as high as 11 per
cent at companies where management and employees work together on decision
making. Among the most successful ESOPs: Procter & Gamble and Publix Super
Markets  In a typical plan, a company creates a trust to which it makes
annual contributions of stock. Then the stock is allocated to individual
employee accounts within the trust.  Employees get their payout when they
retire. At privately held U.S. firms, which make up 91 per cent of the
11,000 ESOPs today, workers can sometimes claim the money earlier if they
are leaving the company.

It was back in the early 1990s when talk first began about an employee
stock plan at United. At the time, the airline had huge losses and worries
were rising about its future.  While the pilots pushed the plan, other
labour groups weren't so keen. But they felt it might be their only option
to keep the airline alive.  The deal went like this: United workers agreed
to substantial wage cuts and work-rule changes in exchange for a $4.9
billion loan to buy a 55 per cent stake in the company.  The plan was
launched in 1994 and was one of the largest ever. It was greeted with much
fanfare, even lauded by the Clinton administration.  But there were
problems. Big problems.

"The United model was a poor model," Kelso said. "It was a last-ditch
effort to save jobs."  To start, it wasn't a full employee buyout. The
flight attendants did not join because of some wrangling with management,
and that created factions among rank-and-file workers, which linger even
today.  Tensions became more strained as a result of a time limit, which is
not often seen in ownership programs. Contributions to employees were only
made through 2000, so anyone joining United after that couldn't
participate.  How the plan was funded was also troublesome.  Workers were
asked to give wage concessions, and that money was used to create the fund.
The usual way is to fund ESOPs is through corporate profits.  When times
were good in the mid-1990s and the stock price soared, the sting of the
salary cuts didn't seem as important. But then concerns were heightened by
the bear market on Wall Street.  Another problem: The stock plan was
introduced at a turbulent time for United.

"United was trying to save the company from bankruptcy back then with its
ESOP," said John Menke, protege of Louis Kelso and president of a San
Francisco firm that specializes in employee stock ownership plans. "That's
not the way ESOPs usually work."  All those problems were only exacerbated
by strains long brewing between management and labour.  At first, it looked
as if the two sides might resolve differences. Employees were grouped in
teams across different business functions, working together to boost
efficiency and cut costs. Management seemed open to ideas from workers up
and down the ranks.  The initial efforts paid off. Absenteeism was down and
productivity went way up. United was soon being touted as a turnaround
story.  But that all-together-now mentality soon fizzled, and the strife
resumed by the late 1990s when new management came in and the open
relationship with workers ceased.  "Neither side had a complete buy-in,"
Menke said. "It was a shotgun kind of wedding to begin with, and everyone
hoped they would get familiar with each other. They didn't."  Now United's
ESOP will likely be wiped out when it emerges

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