Fliers put in their 2 cents to fix airlines

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Fliers put in their 2 cents to fix airlines
By Chris Woodyard, USA TODAY

With airline executives stuck for ideas on how to relieve their industry
from rampant losses, some passengers are now getting into the act. Perhaps
airlines could sell three-month passes that would let passengers fly
standby, filling empty seats for a pittance that would otherwise go empty,
suggests one. Give disembarking passengers $25 certificates good for
discounts on a future flight to rebuild airline loyalty, suggests another.
And yet another calls on airlines to simplify the zillions of fare rules
and restrictions on frequent-flier mile redemptions. These are a sampling
from among the dozens of postings put forth so far by business travelers at
the request of the Business Travel Coalition, a policy advocacy group. The
coalition asked travelers last Thursday to go to their Web site,
www.btctravelogue.com/sos.htm, and offer advice to the airlines.

Coalition Chairman Kevin Mitchell says business passengers can help as
airlines wake up to the need to make changes in their business models, and
not simply try to wait out the bad times. "These people just tell it like
it is," he says. "They are business people. They can see through this."
Mitchell says he can tell from the e-mail addresses of some of those who
have viewed the postings that airline executives are listening. Here are
some of the more interesting suggestions posted so far. Lower the
difference between business-oriented airlines and the discounters, says a
post by Tom Bascom. "The fare insanity has to stop. It helps nobody." He
calls for later and earlier departures on business days and free same-day
standbys. Besides giving out discount certificates, Robert Bruss calls on
United Airlines to restore the "Chairman's Hot Line" to help top-level
frequent fliers.
Limited fare re-regulation should be considered to stabilize the airline
industry, Holmes Brannon says, "to eliminate the insane practice of selling
tickets at rates so low that virtually every flight takes off in the red."


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