...Wonder if Shatner will get a custom Rug for his head for the U.K. Market?! Bryant Petitt Fan of Priceline for Hotel Rooms only.. --- cicadajet <CICADAJET@aol.com> wrote: > William Shatner Takes The Helm Of New > Priceline.co.uk Ad Campaign > > > NORWALK, Conn.--(BUSINESS WIRE)--May 14, > 2002--Priceline.com(R) (Nasdaq:<A > HREF="aol://4785:PCLN">PCLN</A>) > said today that it is expanding its use of > world-famous actor and longtime > priceline.com celebrity spokesman William Shatner to > include a new > advertising campaign launched yesterday in the UK. > > The ad campaign is priceline.com's second new > marketing initiative this week. > Yesterday, priceline.com announced the U.S. launch > of a new Name Your Own > Price(sm) service that enables consumers to > customize their own vacation > packages. > > The UK radio spots featuring Shatner and his > sidekick, the priceline Super > Computer, promote priceline.co.uk, the London-based > Internet service that > sells leisure airline tickets, hotel rooms and > rental cars. Priceline.co.uk > is majority-owned by priceline.com. > > The advertisements, which were produced in-house, > build on the "I Think, > Therefore I Save" priceline.com radio campaign > currently running in the U.S. > "William Shatner is as much a fixture in UK > households as he is in the U.S.," > said priceline.com Chief Marketing Officer Brett > Keller. "We're delighted to > bring his instantly recognizable persona to the UK > media in this fun, > exciting new advertising campaign." > > Priceline.co.uk offers flights from the UK to > Europe, the U.S. and the rest > of the world; hotel rooms in Europe, the U.S., > Mexico, the Caribbean and > Canada; and car rentals throughout Europe and the > U.S. Priceline.co.uk works > with 29 world-class airlines, more than 8,000 hotels > and many of the world's > top car hire companies to bring Priceline.co.uk > customers some of the best > travel deals around. For example, savings on airline > tickets can amount to > 40% - or more - compared to typical retail prices. > > U.S. residents also can book international and > domestic airline tickets, > hotel rooms and car rentals through the > www.priceline.com Web site. > Currently, priceline.com is holding a limited time > Airfare Super Sale. From > now through June 5th, priceline.com's U.S. customers > can save up to 50 > percent or more over published retail ticket prices > for domestic and > international flights. Tickets must be booked by > June 5th and all travel must > be completed by June 30th. __________________________________________________ Do You Yahoo!? LAUNCH - Your Yahoo! Music Experience http://launch.yahoo.com