William Shatner Takes The Helm Of New Priceline.co.uk Ad Campaign NORWALK, Conn.--(BUSINESS WIRE)--May 14, 2002--Priceline.com(R) (Nasdaq:<A HREF="aol://4785:PCLN">PCLN</A>) said today that it is expanding its use of world-famous actor and longtime priceline.com celebrity spokesman William Shatner to include a new advertising campaign launched yesterday in the UK. The ad campaign is priceline.com's second new marketing initiative this week. Yesterday, priceline.com announced the U.S. launch of a new Name Your Own Price(sm) service that enables consumers to customize their own vacation packages. The UK radio spots featuring Shatner and his sidekick, the priceline Super Computer, promote priceline.co.uk, the London-based Internet service that sells leisure airline tickets, hotel rooms and rental cars. Priceline.co.uk is majority-owned by priceline.com. The advertisements, which were produced in-house, build on the "I Think, Therefore I Save" priceline.com radio campaign currently running in the U.S. "William Shatner is as much a fixture in UK households as he is in the U.S.," said priceline.com Chief Marketing Officer Brett Keller. "We're delighted to bring his instantly recognizable persona to the UK media in this fun, exciting new advertising campaign." Priceline.co.uk offers flights from the UK to Europe, the U.S. and the rest of the world; hotel rooms in Europe, the U.S., Mexico, the Caribbean and Canada; and car rentals throughout Europe and the U.S. Priceline.co.uk works with 29 world-class airlines, more than 8,000 hotels and many of the world's top car hire companies to bring Priceline.co.uk customers some of the best travel deals around. For example, savings on airline tickets can amount to 40% - or more - compared to typical retail prices. U.S. residents also can book international and domestic airline tickets, hotel rooms and car rentals through the www.priceline.com Web site. Currently, priceline.com is holding a limited time Airfare Super Sale. From now through June 5th, priceline.com's U.S. customers can save up to 50 percent or more over published retail ticket prices for domestic and international flights. Tickets must be booked by June 5th and all travel must be completed by June 30th.