Hi Seth, On Wed, 2011-01-12 at 15:05 -0500, seth vidal wrote: > On Wed, 2011-01-12 at 14:51 -0500, MÃirÃn Duffy wrote: > > Each instance of putting our name on something that is clearly > > unpolished compromises our brand. Why risk this when it is so easy to > > clean it up? > > 1. if it is so easy to clean it up then why all the ruckus? I wish I knew; it was suggested months ago now and still hasn't happened and there's no indication of why. Board members are being asked to give their stamp of approval and I'm attempting to state clearly why mine will not be provided in hopes that my concerns could finally be resolved. A bit more and clearer communication from the folks involved in the effort would probably help. > 2. I still don't understand this assertion that something unpolished > compromises our brand. > a. I'm not certain we are known for polish > b. I'm still unpersuaded that this compromises our brand even if we > are known for something. > > Why don't we ask our brand-specific people: (our = Fedora or Red Hat? For Fedora it's me and Ian.) > > 1. what our brand is recognized as > 2. what is a brand-compromising action "With every decision and action you take, with every message you communicate, you build your brand. Those decisions, actions, and messages will appeal to some more than others and in so doing will determine who your clients will be. Ultimately itâs your brand decisions that choose your clients." http://www.vanseodesign.com/online-business/choose-your-clients/ Our vision right now is The Fedora Project creates a world where free culture is welcoming and widespread, collaboration is commonplace, and people control their content and devices. Our chosen 'clients' right now are those who are Someone who (1) is voluntarily switching to Linux, (2) is familiar with computers, but is not necessarily a hacker or developer, (3) is likely to collaborate in some fashion when something's wrong with Fedora, and (4) wants to use Fedora for general productivity, either using desktop applications or a Web browser. Are we going to create a world where free culture is welcoming and widespread with a reputation for being unpolished? Are we going to attract our chosen 'clients' with unpolished, confusing material? Just because we're not particularly known for polish doesn't mean we shouldn't be. If we're looking to make free culture more widespread having polished materials to make it accessible to a wider audience will certainly help. Having a brand associated with overly-technical, difficult-to-understand, and unpolished materials will undermine our efforts at spreading free culture widely and making it more welcoming for our target audience, no? I think "compromising our brand" somehow came across as a much more grave matter than intended and for that I apologize. That being said there is no major technical barrier or unreasonable hardship involved in addressing the concerns I stated (we certainly make allowances for these all the time) so I simply can't condone the proposal as-is. ~m _______________________________________________ advisory-board mailing list advisory-board@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/advisory-board
