On Fri, 2007-08-03 at 02:06 -0400, seth vidal wrote: > > I watched the slideshow. > Seems to be our brand is being defined for us by others - which is a > way > of saying we're not saying enough about what fedora is. Sort of. Having not yet looked at the presentation, a couple of things that I've learned from our (wonderful) branding folks inside of Red Hat about brands in general: 1. "A brand is a sponge." They absorb all kinds of things, good and bad. And you don't necessarily get to choose what it is. 2. Your perception of what a brand is and the actual perception of people outside of an organization can be completely different. Very often if you want to figure out what people think about a brand you have to find other people and ask them. And be ready to hear something you didn't expect. --Chris _______________________________________________ fedora-advisory-board mailing list fedora-advisory-board@xxxxxxxxxx http://www.redhat.com/mailman/listinfo/fedora-advisory-board
