On Wed, 2007-08-01 at 19:12 -0700, Karsten Wade wrote: > This sweet presentation says so many things, I'll mainly let it speak > for itself: > > http://www.peachpit.com/content/images/0321348109/goodies/The_Brand_Gap.pdf > > I recommend hitting F5 and doing the full-screen slideshow. > > Why read this? > > * If you think Fedora is a brand (it is) > * If you care what other people *feel* about Fedora (you do) > * If you have ever said, "I can't do/don't understand marketing, so I > can't be involved in a discussion of the Fedora brand" (too late, you > already are involved) > * You like pithy formulas: T = r + d > Trust = reliability + delight > I watched the slideshow. Seems to be our brand is being defined for us by others - which is a way of saying we're not saying enough about what fedora is. -sv _______________________________________________ fedora-advisory-board mailing list fedora-advisory-board@xxxxxxxxxx http://www.redhat.com/mailman/listinfo/fedora-advisory-board
