This sweet presentation says so many things, I'll mainly let it speak for itself: http://www.peachpit.com/content/images/0321348109/goodies/The_Brand_Gap.pdf I recommend hitting F5 and doing the full-screen slideshow. Why read this? * If you think Fedora is a brand (it is) * If you care what other people *feel* about Fedora (you do) * If you have ever said, "I can't do/don't understand marketing, so I can't be involved in a discussion of the Fedora brand" (too late, you already are involved) * You like pithy formulas: T = r + d Trust = reliability + delight :) - Karsten -- Karsten Wade ^ Fedora Documentation Project Sr. Developer Relations Mgr. | fedoraproject.org/wiki/DocsProject quaid.108.redhat.com | gpg key: AD0E0C41 ////////////////////////////////// \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
Attachment:
signature.asc
Description: This is a digitally signed message part
_______________________________________________ fedora-advisory-board mailing list fedora-advisory-board@xxxxxxxxxx http://www.redhat.com/mailman/listinfo/fedora-advisory-board
