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Media Advisory No. 0015.13
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Agriculture Secretary Tom Vilsack Visits Sioux Falls to Highlight Efforts to Raise a Healthier Generation of Americans
WASHINGTON, March 27, 2013 - TOMORROW, March 28, 2013, Agriculture Secretary Tom Vilsack will visit a Hy-Vee grocery store in Sioux Falls, South Dakota to discuss USDA efforts to promote fruit and vegetable consumption, improve childhood nutrition and prevent obesity to raise a healthier generation of Americans. He will also announce the results of a pilot program aimed at increasing fruit and vegetable consumption in America’s poorest schools.
Secretary Vilsack will discuss USDA’s efforts to focus the national conversation on the importance of childhood nutrition, and the need for bold solutions to promote proper nutrition and increased physical activity for today’s youngest children. He will highlight the complexity of the challenge we face today and efforts to ensure the availability, affordability and range of options that will help ensure our children get the right nutrition to grow up healthy and strong.
Thursday, March 28, 2013 1:30 p.m. CDT
WHERE: Hy-Vee, Sioux Falls Store #1 1601 S. Sycamore Ave Sioux Falls, SD 57110
WHAT: Photo/B-roll opportunity: Agriculture Secretary Tom Vilsack and Hy-Vee, Inc CEO Randy Edeker will tour the grocery store with a registered dietitian and discuss the affordability and availability of healthy foods in the U.S.
1:50 p.m. CDT WHAT: Media availability: Agriculture Secretary Tom Vilsack will announce the results of a pilot program to increase fruit and vegetable consumption in schools, and discuss USDA efforts to support childhood nutrition.
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