Finding split points in an article for inserting ads

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Hey all -

I've got long articles, the HTML for which comes out of MySQL. Works great. I want to split it up so that I can insert ad blocks at various points within it. The articles are all pretty long but they're of variable length. I want to chop them up into three close-to-equal (doesn't have to be) chunks of paragraphs, thus:

<p>Here's the original article</p>
<p>Here's the original article</p>
<p>Here's the original article</p>
<p>Here's the original article</p>
<p>Here's the original article</p>

Would become:

<p>Here's the original article</p>
<p>Here's the original article</p>
<?php include('first_ad'); ?>
<p>Here's the original article</p>
<p>Here's the original article</p>
<?php include('second_ad'); ?>
<p>Here's the original article</p>

Any suggestions? Thanks.
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