A good thread and really good answers/posts are coming but in my humble opinion this topic does not suit php-general list or atleast we should focus on the points where php can play a role :) On M, buton, Sep 27, 2010 at 12:54 PM, <john@xxxxxxxxxxxxxxxxx> wrote: > > > On 9/26/2010 8:09 AM, David Mehler wrote: > >> Hello, > >> Do we have any SEO experts on this list? I'm not one, learning only, > >> reading a book and a few articles/tutorials from webmasters, and I'm > >> wanting to optimize an existing site to get the best search rank > >> possible. Some techniques, dos and don'ts would be appreciated. > >> Thanks. > >> Dave. > > Sure, it's what I do. > > Well first you need to work out which keyphrases to optimise for, and > that's not obvious. Search Google for "keyword tool external" to find a > Google tool that tells you something about the demand for a phrase and the > competition for it. > > What you are trying to find are phrases that a) are very very relevant to > your client, b) have lots of demand traffic, and c) don't have too much > competition. > > The other thing to check is whether anyone else is making money at your > selected phrases, so search for them in Google and see if people are > advertising. > > Then group your phrases: so "wet dog" becomes a keyphrase group that > includes phrases like "getting rid of wet dog smell", "avoiding wet dog > shake" and so on. > > You are building a site to satisfy the keyphrase groups you've identified, > so then one way or another you want a "wet dog" page that's optimised for > that phrase, which means you mention "wet dog" a few times especially in > the headline and page title and don't mention lots of other things. > > Then you want some links from other people's pages, Twitter, Delicious, > YouTube and so on to your wet dog page, preferably text links that include > the phrase "wet dog". > > Then you watch your Analytics data to check that people who arrive on your > site are satisfied and covert into sales (or signups or whatever you are > doing). If not, you run a Google Website Optimizer test to improve things > like your headline, photos and so on. > > If you like, run through http://www.flowmarketing.co.uk and fill in the > form where you get stuck. It's obviously a work in progress :-) and I'll > complete the page that you end up at. > > By all means email me the website and I can be more specific. > > Good luck :-) > > Cheers > J > http://www.johnallsopp.co.uk > > > -- > PHP General Mailing List (http://www.php.net/) > To unsubscribe, visit: http://www.php.net/unsub.php > > -- Zareef Ahmed http://www.zareef.net
