Re: newsletter administration

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Alain Roger wrote:
Hi,

I need to do a little CMS for managing Newsletter for 1 of my customers.
as i never worked on such thing in the past, i would be glad to have your
feedback.

basically, web site users are registered into DB.
my customer would like to send them a newsletter to promote new products and
services.
this newsletter should be in HTML format and send 1 by 1 to each customer.

where can i find information or template how to develop such managing tool
for newsletter ?
i mean online, customer will create his newsletter layout and add images,
links, text, and so on...

to what should i pay attention ?

thanks a lot,


Hi,

Not to disturb your agreement with your customer, but sending out newsletters is a difficult business.

If your customer sends out these newsletters from his own mailserver, chances are that his mailserver becomes blacklisted. Even if the messages are legit, some people think otherwise.

The result of this is, that his whole domain becomes blocked, so his business can't send normal e-mail from this domain anymore to people who use blacklists.

This has nothing to do with your question about programming it in PHP etc., but I do want you to notice these impacts.

On the PHP/HTML part, make your layout as strict as possible. Every e-mail client parses the HTML differently and Outlook 2007 even went back to Word HTML compatibility which is a pain in the bottom to get it right.

Building good, solid templates for newsletters is not something I would like to build for any customer.

--

Aschwin Wesselius

/'What you would like to be done to you, do that to the other....'/

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