I only use 3 file types now. RAW-PSD-JPG. The RAW file from the
camera which I convert in CS2 and save as PSD.
When I need to output, I do all the work in a duplicate PSD at
the right resolution and output as JPG 12. If the client wants to
meddle, then I give him the PSD file with all elements sorted into
layer groups and layer sets with adjustment layers etc so that no
changes are irreversible. I've even educated a couple of Art Directors
in Layer Comps!!
The original PSD is my archive file and the Raw gets filed away,
hopefully not to be required for a while.
I get fantastic quality from JPEG 12 and I have shot 3 campaigns
that have gone to full page newspaper advertising, glossy magazine half
pages and hundreds of huge billboards across the country. (I guess
printed via some RIP software.). They look terrific.
When Vogue magazine bought 3 of my photographs, 4 months
ago, they asked for Jpegs.
Who needs TIFF?
Herschel
