<<And the rich at the edge of the gamut color is why my customers buy them. There are just some colors that just don't exist on a matte surface even if printed with dye. >> There is also the intricate detail visible in a glossy print that disappears when the inks diffuse into blotting paper ;o) Now if you have used a high definition capture medium and want to display all the technical quality of your images - glossy prints win. If your subject matter is all smooth surfaces and mood, matt is probably more appropriate. If you have invested in a low res digital camera (incapable of recording intricate detail) then the softening inherent in matt may help diguise the inherent lack of detail - and produce a very pleasing print. Or sommat.
