This is the EIGHTH part of an article from Popular Photography magazine published in February 1944. ONE more part to come if you want to see it! THE COMING WORLD OF PHOTOGRAPHY Nine Outstanding Personalities in the Field Express Their Views and Expectations of Postwar Photography WILLARD D. MORGAN, ELLOT ELISOFON, BERNICE ABBOTT, C. B. NEBLETTE, PAUL STRAND, L. MOHOLY-NAGY, H.A. SCHUMACHER, JOHN S. ROWAN, Sgt. ARTHUR ROTHSTEIN in this segment: JOHN S. ROWAN - President, Photographic Society of America IT IS A LITTLE difficult for me to separate the future of photography from the future of the Photographic Society of America, whose main purpose is to encourage the advancement of the art and science of photogy. The Society is indeed fortunate in having in its ranks men who are forward looking, and it is their feeling that photography is in for great strides. You can't consider the subject of future photography without wondering what is going to be the influence of the thousands of photographers now in the service. These men are young, many with inventive minds, and their experience is bound to be transmitted into further photographic advancements on their return to normal life. It is possible to look forward, also, to at least a mild revolution on the artistic side. Because many of these photographers have been working under exciting conditions, they will not be satisfied to photograph only the more sentimental subjects. This will most likely be reflected in that great art, advertising photography. Unquestionably, with the many improvements to come after the war, the thousands of war photographers will provide a combination which probably will develop a photography boom. next: Sgt. ARTHUR ROTHSTEIN - prepared and posted on this list by ADavidhazy - andpph@rit.edu