This is the SEVENTH part of an article from Popular Photography magazine published in February 1944. More to come if you want to see it! THE COMING WORLD OF PHOTOGRAPHY Nine Outstanding Personalities in the Field Express Their Views and Expectations of Postwar Photography WILLARD D. MORGAN, ELLOT ELISOFON, BERNICE ABBOTT, C. B. NEBLETTE, PAUL STRAND, L. MOHOLY-NAGY, H.A. SCHUMACHER, JOHN S. ROWAN, Sgt. ARTHUR ROTHSTEIN in this segment: H. A. SCHUMACHER, Vice President of the Folmer Graflex Corporation of Rochester, NY AMERICAN WAR plants, daily finding new uses for the camera, in two years of war production have pointed the way to the valuable position photography will occupy in postwar industry. Industrial relations alone have opened a wide field. House organs use photographs of workers, either at their jobs or in outside activities. Having his picture taken for such purposes is, to a worker, a subtle recognition that rings the bell. Many of these pictures are usable in trade journals, general magazines, and newspapers. Farsighted companies such as Boeing, American Airlines and the Caterpillar Tractor Company, by employing photography to an unprecedented extent, are making their names and products bywords in every household. Photographs in catalogs have far more sales appeal than sketches or word descriptions. Other industrial uses are: 1. Construction views to show stages of development of a project are valuable not only for documentation, but also as a guide for future attempts at duplication. A series of pictures gives an opportunity for analysis in the cold light of retrospect, which may lead to shortcuts or the elimination of unforeseen errors or obstacles. 2. Job time and method studies. 3. Identification of construction difficulties, faulty setups or faulty parts. 4. Record pictures of equipment. Modestly priced special equipment can also be utilized in meeting a variety of problems which can best be solved photographically: 1. Identification badge, pass card and record pictures of employees can be taken at the rate of several hundred an hour, insuring accurate identification protection. 2. The fingerprint camera can also be employed to make instantaneous, on-the-spot copies of small records, signatures, credentials, serial numbers, surface faults, and many other data. 3. Microfilm cameras and viewers provide a simple and inexpensive method of safeguarding important documents and working plans, a fast and accurate method of copying detailed sketches. 4. Photomicrography, a camera in conjunction with a microscope can be used to study flaws in castings and other faults or developed difficulties in 5. Stroboscopic light with any standard camera permits study of high-speed equipment in use. 6. Meter reading cameras, for making records, automatically or periodically of meters and dials on equipment. Photography is the perfect substitute for the human eye, with the added advantage that it cannot be easily fooled or distracted and is not afflicted with a failing memory. Where speed, accuracy and low cost are important it is a ready copying device. The staff photographer is becoming one of the most important men in many modern plants. Certain it is that photography in industry has arrived, and that it will play an important part in postwar industrial operations. next: JOHN S. ROWAN - prepared and posted on this list by ADavidhazy - andpph@rit.edu
