> Selling, Self Confidence & Editions

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My experience as a gallery directior showed me the little truths about making pictures and selling them.

Without a doubt, technique is expected.  Consistency is demonstrated by repition so editions go as follows: The first print is perfect, the second repeats that perfection and gives you confidence that you can do it.  The third is an exercise in that confidence with one you can sell, the forth is the one you can sell if you sell the other one; and the fifth is the last one you can sell, again.  The first one that you keep for your records - for youself - is the hardest to sell, bcause it's one of your 'babies' and you worked so hard to make that print.  That's the one that's expensive when the others sell.  The second one is that picture you gave to a special friend or family member because you were so proud to have made such a perfect print.

So, you go into a gallery or for a job and you have a portfolio of editions, not a bunch of pretty pictures.  To step out of the door on this path, you musrt have at least a hundred of these little five print editions.

Oh, yeah.  Finally and firstly:  It's the content not the technique that is the picture.

S. Shapiro
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photoforum@listserver.isc.rit.edu wrote on Wed Aug  6 22:38:27 2003:

Leslie Scott Photography and Tours is presenting a special workshop on Jan. 
31 through Feb. 14 to Rajasthan with <A HREF="http://www.amivitale.com";>Ami 
Vitale</a>, 2003 Best of Photojournalism "Magazine Photographer of the Year" by 
the National Press Photographers Association. This will be a true learning 
experience. Ami will spend a half or full day (to be determined by the group) with 
each person on a one-on-one basis. The others that are shooting on their own 
will be accompanied by myself, if they choose, or will have time to roam 
around and shoot on their own. That night Ami will discuss with them what they 
shot. This will take place part of the time at Jaisalmer. Ami will accompany 
everyone as a group the rest of the time. In addition, we will spend time with Ami 
as she shows us how she transmits her images and works as a freelance agency 
photographer on a day-to-day basis (she is one of Getty Images top 
photojournalists).  Ami will also talk about how to sell your work on a daily basis to 
different outlets. Ami is also the recipient of some of the most prestigious 
grants in the industry. If anyone is interested in more information, they can 
contact me via my website at <A 
HREF="http://www.lesliescottphotography.com/phototours.htm";>Leslie Scott Photography and Tours</a> or by email at 
lscottpht@aol.com. Thanks!
Leslie Spurlock
<A HREF="http://lesliescottphotography.com/";>Leslie Scott Photography</a> 
<A HREF="http://www.lesliescottphotography.com/phototours.htm";>Leslie Scott 
Photography and Tours</a>
1-888-381-0854
lscottpht@aol.com


 



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