On Thu, 2013-09-05 at 14:32 -0500, Charles Z Henry wrote: > Linux *is* frustrating to setup, but then tends to be very reliable > and hassle-free once you've gone through the work to get there. And that is exactly what people think. If it is based on Linux, it's for geeks. Customers, even professional audio and video engineers want to pay for something that already does work. Sure, they are aware that a product does work without the need to do the setup, but they experienced Linux with extra work and so it feels bad. Another emotional thing is the secret recipe. Secret is better than open in the minds of most customers. It's wiser not to advertise what's inside a product, there are just some exceptions, if a company can make hardcore heavy rotation commercials and sell a live style such as Apple and Microsoft, then it sells. "We sell the product with the secret recipe inside." An engineer want's to buy a mixer etc. and not a kernel. Known companies selling professional mixers don't advertise that they have Alps faders inside, this is done by companies who sell amateur mixers. Take a look at the way those companies try to sell their products: http://ams-neve.com/ -> http://ams-neve.com/products http://www.behringer.com/EN/Home.aspx -> http://www.behringer.com/EN/products/index.aspx Both do it target-group-specific. There's no target group for "once you've gone through the work", if you want to sell. _______________________________________________ Linux-audio-user mailing list Linux-audio-user@xxxxxxxxxxxxxxxxxxxx http://lists.linuxaudio.org/listinfo/linux-audio-user
