On 03/16/2013 03:19 AM, Ralf Mardorf wrote:
On Sun, 2013-03-17 at 02:00 +1300, Chris Bannister wrote:
On Thu, Mar 14, 2013 at 08:36:40PM +0300, Louigi Verona wrote:
I agree. Of course, you cannot make total crap a success, no matter
how much money you spend on marketing, but once you are beyond total
crap, marketing is key!
Yeah, I sort of agree, depending on the product, but how do you explain
the success of Coca Cola and McDonalds. I reckon they are only
successful *BECAUSE* of the marketing.
But I suppose there are exceptions to every idea.
P.S. I'm not going to debate the quality of Coca Cola or McDonalds, just
like I'm not going to debate whether the earth is flat.
As an explanation:
Coca Cola is regarding to sugar and caffeine a drug and in Germany the
"Besatzerbrause" came with freedom, resp. freedom came with Coca Cola.
You know Billy Wilder's "One, Two, Three"?
McDonalds at least in Germany, was the first fast food place selling
burgers that, hard to believe, but true, were better than burgers were
before we had McDonalds and perhaps they use emulsifying agents that are
drugs. I don't know, but at least such emulsifying agents are legal in
Germany.
Now Coca Cola and McDonalds are established and the target group for
radical commercials are stupid people.
You can't establish something like Coca Cola or McDonalds nowadays
Starbucks. IIRC, 2nd largest restaurant chain in the world now.
--
David
gnome@xxxxxxxxxxxxx
authenticity, honesty, community
http://clanjones.org/david/
http://dancing-treefrog.deviantart.com/
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