Re: "Laid to rest is Pro Tools LE"...

[Patrick Shirkey <pshirkey@xxxxxxxxxxxxxxxxx>]

On 03/01/2011 06:54 AM, Nick Copeland wrote:

> I wonder how we could evangelize Linux Audio more effectively to the
> outside world?

Linux audio needs marketing, it needs to get some editorial space (which is
basically free advertising) that says the platform and tools are where people
should maybe consider being.

Now the Harrison boys might have some reason to do that but I doubt it, ie,
they have a marketing budget but I don't think that will be for promoting the
Linux product line.

How can they even hope to compete when Avid has effectively bought out all the professional magazines?

It's impossible to find a magazine that is not just a marketing tool for Avid. They are monopolising the market and anything that competes is given lip service at best by the magazine editors for fear of loosing access to the great Avid, pie in the sky, US funny money, cash cow.

It's a monopoly and there is very little that any of us Linux guys can do to fight it at the international mass marketing level. None of us have access to the kind of financial resources (ie debt) that Avid has.

Just as a test, I setup a google newsfeed with the following terms:

http://news.google.com.au/news/section?gl=au&pz=1&cf=all&ned=us&hl=en&csid=7761883e5c5cb9b3&ict=ln
-------------
linux audio, linux video, linux multimedia, linux software, linux audio development, linux music, music made with linux, linux sound production, linux music production, linux digital audio, linux audio engineering, linux radio, linux audio conference, linux midi, linux sound, linux digital audio workstation
-------------


You can see the results for yourself at what kind of exposure there already is in the mainstream media.
 

It might be possible to poll/harass/promote linux audio with some of the audio
magazines and see if anybody wants to pick up the story and run with it. I only
rarely read these and their current focus may be away from free platforms and
into apps at the moment.

After that, if their attention can be grabbed, somebody has to decide what to
present. That will be difficult. Corporate marketing messages are all about
focusing on the current developments, the differentiators and the message
that the company wants to take to the market. The rather anarchic Linux
Audio community might not have a single coherent message that they want
to be brought across: what does Linux Audio have to offer? Read that
statement carefully, it is not intended as a challenge as I think linux audio
has a lot to offer however that has to be packaged into a 'nugget', a single
message that goes out to the market.

Regards, nick.

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-- 
Patrick Shirkey
Boost Hardware Ltd.

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