As someone with far too many IP addressable devices in my house, I am getting rather fed up of every new device demanding to be hooked up to a service in the cloud. Yes, I get the fact that the providers are trying to razor and blade me with their business model. But that model only works for Gillette because the blade is the most expensive, difficult part to make. As a consumer, these services in the cloud represent a lot of risk and a painful integration nightmare. The point of installing network addressable switches to control the lights is so that they can be turned on and off automatically, not so that I can control them from an iPhone where I have to press six buttons and wait a minute for the app to load. Then another quarter hour while it insists on updating itself. There is therefore a real need for a standards based device that provides the same services these devices expect from 'the cloud' and make them available in the local net. And it should be really easy to connect a newly purchased device to such a cloud.