On Nov 17, 2013, at 12:03 PM, SM <sm@xxxxxxxxxxxx> wrote: > Hi Yoav, > At 00:20 17-11-2013, Yoav Nir wrote: >> [1] Is it just my imagination, or do the names of CAs indicate that marketing believes that quickly getting the cert is the only thing that customers care about? > > According to http://support.godaddy.com/godaddy/get-near-instant-gratification-with-our-extended-validation-ssls/ it has something to do with near-instant gratification. > Makes sense. When IT departments forget to get a new certificate in time, and learn about it when users complain, it's not a pretty sight. They want their instant gratification. :-)