>> >> Personally I would characterise this as a demand-side problem, not >> supply-side: most users plainly aren't willing to pay for Internet >> transparency. > >I don't think that's the problem; I think the problem is that most users >don't realize how much lack of transparency is harming them. Sure, but that's really just the 'opportunity cost' side of the same coin. Converting that opportunity cost into a tangible value proposition for the user is probably the most important part of a solution. Josh. Janet(UK) is a trading name of Jisc Collections and Janet Limited, a not-for-profit company which is registered in England under No. 2881024 and whose Registered Office is at Lumen House, Library Avenue, Harwell Oxford, Didcot, Oxfordshire. OX11 0SG. VAT No. 614944238