It _is_ a standard term (you can find it in the Unicode Glossary), but, excepting talking quite specifically about UTF-8 or UTF-16 (when explaining what "UTF" stands for), I've never heard it used by my peers to refer to encodings in general or even to the Unicode-specific encodings. Your text is quite accurate to say "Unicode describes a variety of 'transformation formats'..." the way that is quoted above, since this refers explicitly to the UTFs. But "character encoding form" (or just "character encoding") is so common that I think you'd want to use that as the jargon and the heading. Note that there exist specs like encoding.spec.whatwg.org or the discussion in the ICU user guide (https://unicode-org.github.io/icu/userguide/conversion/) where "transformation format" is never mentioned. YMMV.
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