On Thu, Nov 04, 2004 at 11:33:00AM +0100, Nils Philippsen wrote:
> Just to overstretch analogies a bit, the "signature" of Fisher-Price on
> a kid's toy isn't different from the "signature" of Heckler&Koch on a
> submachine gun either. Despite that they convey very different messages
> ("when you push the button, the doll cries" vs. "... a whole family
> cries").
>
> Let's face it, currently a signed package only means "someone/-thing has
> signed off on it" on a technical level, anything else is just what we
At the technical level but not at the actual human level. At that point
brand comes into it.