We need to have the page a little bit more interactive. There are some app that for example that it's possible to use to create contest. We need to interlink all the social, for example facebook article can go to twitter, or to instagram or other social. We need to post things that can create discussions. We need to post regularly. We have to give more importance at people that comments on the page. The best comment can be featured on the page. Use of questions. Something like: "what do you love of Fedora?" This is good to have interactivity. To have more visibility for example we can tag the page on the post we made and say people to make it to. For facebook this is important, this can help to augment the visibility. Another little thing that we can do is using a personalized url. something like TinyURL or bitly that we can implement with free software like yourls. Il giorno gio, 27/03/2014 alle 08.58 -0500, Joe Brockmeier ha scritto: > On 03/27/2014 08:42 AM, Joe Brockmeier wrote: > > A little about Facebook. I have admin on that page, so I see the "N > > number of people saw this post" on each thing there when I go to the page. > > > > - Robyn's recent blog post went up yesterday: FB says 1,881 people saw > > the post. Shared? Once. > > - Matt's post on Fedora.next was shared on 19 March: FB says 2,747 > > people saw the post. Shared? Twice. > > - Intro to Copr shared on 11 March: FB says 2,086 people saw the post. > > Shared? Once. > > I forgot to add: these are not bad numbers for a page with 40K > followers. Advertisers would be pretty pleased with these numbers, I > think - hitting about 5% of the audience is actually not bad. I don't > know how many people actually clicked through to Fedora Magazine from > each post, but 5% isn't too bad. > > We do need to be better about posting things to social media and REALLY > need people on this team to be better about re-sharing them when we do. > I'd say we have 10-20 people active/semi-active in marketing > conversations and hundreds of people in Fedora who could help spread the > word regularly that just don't take the five minutes a day to do so. > > > Now - guess how many people on the MARKETING TEAM (at least > > participating in these discussions) shared these things from the FB > > page? If you guessed "zero" you'd be right. > > > > Simple fix here: Work the tool - we 1) make sure *compelling* content is > > shared on FB, and 2) we re-share *from* the FB page (rather than > > directly from the source). > > > > I could go on - but instead, I suggest we make next week's meeting about > > fixing our use of social media, and I'll prepare an agenda. > > > > Any thoughts? Comments, flames, or objections? > > > > Best, > > > > jzb > > > > > -- > Joe Brockmeier | Principal Cloud & Storage Analyst > jzb@xxxxxxxxxx | http://community.redhat.com/ > Twitter: @jzb | http://dissociatedpress.net/ -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
