On 03/27/2014 08:42 AM, Joe Brockmeier wrote: > A little about Facebook. I have admin on that page, so I see the "N > number of people saw this post" on each thing there when I go to the page. > > - Robyn's recent blog post went up yesterday: FB says 1,881 people saw > the post. Shared? Once. > - Matt's post on Fedora.next was shared on 19 March: FB says 2,747 > people saw the post. Shared? Twice. > - Intro to Copr shared on 11 March: FB says 2,086 people saw the post. > Shared? Once. I forgot to add: these are not bad numbers for a page with 40K followers. Advertisers would be pretty pleased with these numbers, I think - hitting about 5% of the audience is actually not bad. I don't know how many people actually clicked through to Fedora Magazine from each post, but 5% isn't too bad. We do need to be better about posting things to social media and REALLY need people on this team to be better about re-sharing them when we do. I'd say we have 10-20 people active/semi-active in marketing conversations and hundreds of people in Fedora who could help spread the word regularly that just don't take the five minutes a day to do so. > Now - guess how many people on the MARKETING TEAM (at least > participating in these discussions) shared these things from the FB > page? If you guessed "zero" you'd be right. > > Simple fix here: Work the tool - we 1) make sure *compelling* content is > shared on FB, and 2) we re-share *from* the FB page (rather than > directly from the source). > > I could go on - but instead, I suggest we make next week's meeting about > fixing our use of social media, and I'll prepare an agenda. > > Any thoughts? Comments, flames, or objections? > > Best, > > jzb > -- Joe Brockmeier | Principal Cloud & Storage Analyst jzb@xxxxxxxxxx | http://community.redhat.com/ Twitter: @jzb | http://dissociatedpress.net/ -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
