Re: F14 release slogan - question for all

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On Fri, Aug 20, 2010 at 8:52 AM, Paul W. Frields <stickster@xxxxxxxxx> wrote:
> On Thu, Aug 19, 2010 at 05:57:10PM +0100, Luke Slater wrote:
>> On 19 August 2010 16:45, Jared K. Smith <jsmith@xxxxxxxxxxxxxxxxx> wrote:
>>
>> > On Thu, Aug 19, 2010 at 9:56 AM, Jared K. Smith
>> > <jsmith@xxxxxxxxxxxxxxxxx> wrote:
>> > > Our "Plan B" slogan was also approved. Our second choice slogan was
>> > "Evolve".
>> >
>> > Actually, I jumped the gun on this one as well :-(
>> >
>> > In going back through my email this morning to double check, I see
>> > that the backup slogan was *not* approved.  So please don't announce
>> > anything until I get my act together.
>> >
>> > Sorry for the confusion.
>>
>> I like evolve better anyway :)
>
> Unfortunately, that's the Plan B slogan that was not approved.
>
> We should come up with a plan to deal with this -- it's far from
> catastrophic, just something we need to discuss and then execute.  We
> have a couple options, it seems to me:
>
> (1) Go back to the drawing board.  At the public Marketing meeting[1]
> there weren't any other slogans in the proposal list that generated
> enthusiastic response.  So we could try to come up with one or more
> here, and try again with Legal.
>
> (2) Put aside the slogan for F14, and use whatever space we reserve
> for the release-specific slogan to instead reinforce (for example) the
> 4 Foundations.
>
> We can probably have a separate discussion about the long-term value
> of a release-specific slogan, and whether we feel it's worthwhile to
> continue that practice.  For now, let's concentrate on what to do for
> F14 specifically.  Which of the above options do people feel has the
> most value right now?

While I'd like to come up with -something- that is relating to our
theme - it seems like we're having a hard time finding something
appropriate that ties in that fits with the requirements (call to
action, strong verbs, etc etc).

I have a few suggestions that I've come up with, which I will drop
into a new thread; however, I'm happy to reach out to number 2 if we
don't see anything jumping out at us by Tuesday.

-Robyn


>
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