Re: F14 release slogan - question for all

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They are strikingly similar.... but I thought we had a plan B :) was that approved too?

-Leo Boulton

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On Wed, Aug 18, 2010 at 8:54 PM, Paul W. Frields <stickster@xxxxxxxxx> wrote:
On Wed, Aug 18, 2010 at 11:35:21PM +0200, wonderer wrote:
>  Hy Robyn,
>
> Am 18.08.2010 23:28, schrieb Robyn Bergeron:
> > So - I was doing a bit of poking around on the intarwebs today and
> > discovered that MS has a new slogan (as of July 22) - "Be what's
> > next."
> >
> > Our slogan chosen yesterday (and now approved by RH Legal) is - "Be More."
> >
> > These seem... slightly similar to me (just as far as the "Be" part
> > goes) - does anyone find this uncomfortably similar?
> I think that also depends on what we are making of it ;-)
> The slogan itself compared to the one from MS seem IMHO really a bit
> "confusing" but if we put it in the right content it will "be more" ...
> As long as we explain it and put into some kind of textual relations,
> etc. it will be Ok I think. It can also "be more" like a challenge to
> other companies.

Let's hold off on any announcement, until Jared gets a chance to
discuss this further.

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