On Thu, Jun 17, 2010 at 10:18 AM, Sean DALY <sdaly.be@xxxxxxxxx> wrote: > At Sugar Labs my approach to this is: our competition is proprietary > (Flash on Windows for example), while cooperation with other FOSS > projects will raise all boats and advance the cause of software > freedom. > > Put another way: combined desktop marketshare of GNU/Linux is around > 2%, so there's certainly enough work to do competing with the other > 98% while not expending energy dragging down free software advocates. > > What would like to see is a meeting of the marketing minds from > different FOSS projects. Marketing gets a bad rap from engineers, > changing that mindset in our communities is a major challenge. I'll give a thumbs-up to that idea. :) I wonder if there are any upcoming events where we might all be where we could do a BoF or something to that effect, at least as a starting point? > > Sean > > > On Thu, Jun 17, 2010 at 6:45 PM, Jan Wildeboer <jwildebo@xxxxxxxxxx> wrote: >> I do have a problem with painting other community distributions as >> competition. Yes, we all care about usage etc, but I would never (and have >> never) called it competition. >> >> Competition leads to market share discussions, which in case of freely >> available community distributions is simply the wrong language to use. >> >> IMHO distributions don't "compete" in the typical market sense. It is more a >> way of differentiation, focus and target audience. >> >> Once we compete, we will try to transport the notion of differentiation >> which will not serve the goal of upstream focusing. >> >> This is why I personally do not like the Novell OOo edition - it is >> perceived as a fork, which hurts all. >> >> I would prefer if we stop using the term competition. >> >> Yes, I know this could become a flamewar. I just wanted to point out one of >> the core differences between commercial marketing and community marketing. >> Let's not mix them too much. >> >> As always, I might be wrong. >> >> Jan >> ________________________________ >> From: marketing-bounces@xxxxxxxxxxxxxxxxxxxxxxx >> <marketing-bounces@xxxxxxxxxxxxxxxxxxxxxxx> >> To: For discussions about marketing and expanding the Fedora user base >> <marketing@xxxxxxxxxxxxxxxxxxxxxxx> >> Sent: Thu Jun 17 11:45:44 2010 >> Subject: Re: SWOT - Comparative Analysis >> >> >> >> 2010/6/17 Sean DALY <sdaly.be@xxxxxxxxx> >>> >>> Nelson, it's great that you are doing this. At Sugar Labs I've been >>> carrying it around in my head for a year. I was recently persuaded >>> that this was not the best approach :-) that it was worth the risk to >>> publish our strategy including SWOT analysis. I'll be doing that soon. >> >> If my work does help you, please feel free to use it and I'm available to >> help with concepts if you wish. >> As for sharing the SWOT, you should actually shared your lower level >> strategic documents, such as SWOT, the availability of such shows commitment >> and might attract new investors. >> >> >>> >>> The SL marketing strategy, targeted at teachers (with our limited >>> means - no advertising budget, so heavy emphasis on PR) is based upon >>> taking share from the market leader for desktops and netbooks, MS >>> Windows, by offering an alternative better suited for the education >>> sector, and particularly in a market (K-6) where the market leading >>> proprietary offer is weak. >> >> My concern here is that usually market share leaders are everything except >> weak ;) proprietary or not. >> >> >>> >>> We feel that it is natural to compare >>> GNU/Linux distros in a competitive analysis, but that greater strides >>> can be achieved by trying to woo teachers from Windows to "other" - in >>> our case Sugar over GNU/Linux. We struggle against two major barriers >>> - the unfamiliarity barrier and the installation barrier, both of >>> which are daunting for nontechie teachers. >> >> I've never tried Sugar, but I've seen some screenshots, and to be honest, >> you guys are doing a great job on the visual identity of Sugar. That's a >> step of differentiation that few dare to give, and honestly I believe you >> are doing it the right way. >> >> As for users and install... most people can't even install windows from a >> normal DVD. For a standalone isntalation, it's probably easier to install >> Linux than just Windows... There are fields in which no one is betting at >> the moment that probably would help you achieving that goal ;) I'll let go a >> quick swift example: >> >> * Are they aware on how a Linux Filesystem is organized ? (This will break a >> lot of barriers, understanding the concepts behind /proc /dev /home /usr... >> and so on. There is no C:! PANIC! >> >> >>> >>> Sugar on a Stick is our >>> approach to lowering these two barriers; "does not touch the hard >>> disk" is one of our central claims. "Boots most anything, runs under >>> Windows and OSX with virtualization" is another - we know that >>> classrooms often have old and mismatched hardware, and teachers little >>> or no say in education IT purchases. Our hope is that teachers will >>> first see that another way is possible, and from there overcome the >>> installation barrier. >>> >>> All that said, if the core target for Fedora is potential >>> contributors, attacking Windows may not make sense - it may indeed be >>> preferable to spotlight Fedora compared to other distros. >> >> On a personal remark to this... Why compare to other distro's and in why >> grounds will we be making such comparisons ? >> >> My point with the comparison is simple... To demonstrate the real effect of >> 'segmentation' and 'positioning' which are two concepts that I believe some >> people really don't understand. Through a comparison it will be easy to see >> such. >> >> I think that to demonstrate the real face of Fedora we should compare it to >> real competitors, this will highlight the true strengths of Fedora, and in >> some ways also the weaknesses, which of course will be at some point reduced >> by the fact of our user base targets. >> >> As a remark, I would also like to leave a note that for most of the media >> approaches of Sugar, I can say your efforts are being taken to a good port. >> I hope everything goes ok... as for the teachers... I would try to >> understand their basic needs... I would recommend something for you to do, >> if not done already before... >> >> Focus Group > http://en.wikipedia.org/wiki/Focus_group >> >> This sort of research might help and it does not require expensive >> budgets... in fact you can even approach a school and use it as a pilot for >> this. I'm pretty sure most schools would help and many teachers would >> probably be happy to participate in this. There is actually no need for much >> technical knowledge to run a focus group as in a way it's mainly supported >> by common sense... and it actually should not be technical at all. >> >> My advice would be to gather 10/12 teachers for hour and half / 2 hours and >> have them talking and discussing the subject and the things they would be >> looking for in a product such as Sugar. >> >> nelson >> >>> >>> Sean >>> Sugar Labs Marketing Coordinator >>> >>> >>> On Mon, Jun 14, 2010 at 5:12 PM, nelson marques <nmo.marques@xxxxxxxxx> >>> wrote: >>> > Hi, >>> > >>> > For SWOT (https://fedoraproject.org/wiki/Marketing/SWOT) and specially >>> > to >>> > comparative Analysis >>> > (https://fedoraproject.org/wiki/Marketing/SWOT#Comparative_Analysis) I >>> > need >>> > a couple of guidelines, for which I will not decide upon, since I'm not >>> > the >>> > most qualified person to engage or set on stone those. >>> > >>> > I've proposed on the layout the following comparative analysis: >>> > >>> > - Fedora and Ubuntu >>> > - Fedora and openSuSE >>> > - Fedora and Debian >>> > - Fedora and Slackware >>> > - Fedora and Arch Linux >>> > >>> > >>> > To perform this, I'm going to cover 2 things from the marketing >>> > perspective: >>> > 1. Marketing Mix >>> > 2. Communication Mix >>> > >>> > This 2 points I can manage well and there won't be much trouble, but I >>> > would like to place also some more information on this, something we can >>> > translate into charts or graphs and that on the end we can actually >>> > combine >>> > them all. >>> > >>> > I was thinking on the following: >>> > >>> > > Ease of Installation (rated in scale, 1-10); >>> > > Out of the Box install success in common hardware (mainstream >>> > hardware) >>> > > Out of the Box security; >>> > > Average Time of Installation; >>> > > Boot time (power on to GDM login); >>> > >>> > Now, what more should we use to complete it? Factors we can measure in >>> > a >>> > scale from 1-10 and that are relevant in therms of comparison to another >>> > distros, any more suggestions? >>> > >>> > -- >>> > nelson marques >>> > nmo.marques@xxxxxxxxx >>> > >>> > -- >>> > marketing mailing list >>> > marketing@xxxxxxxxxxxxxxxxxxxxxxx >>> > https://admin.fedoraproject.org/mailman/listinfo/marketing >>> > >>> -- >>> marketing mailing list >>> marketing@xxxxxxxxxxxxxxxxxxxxxxx >>> https://admin.fedoraproject.org/mailman/listinfo/marketing >> >> >> >> -- >> nelson marques >> nmo.marques@xxxxxxxxx >> >> -- >> marketing mailing list >> marketing@xxxxxxxxxxxxxxxxxxxxxxx >> https://admin.fedoraproject.org/mailman/listinfo/marketing >> > -- > marketing mailing list > marketing@xxxxxxxxxxxxxxxxxxxxxxx > https://admin.fedoraproject.org/mailman/listinfo/marketing > -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
