On Thu, Apr 8, 2010 at 2:39 PM, Nelson Marques <07721@xxxxxxx> wrote: > Neville, > > Without being disruptive: > > "The One-Page Release Notes are enhanced by having a collection of > pleasant photos of people happily using Fedora. For instance, these > photos might include people showing off fedora t-shirts, stickers and > pins." > > One-Page Release Notes and photos displaying people? Be mindful of > "Release Notes". My suggestion would be something for this as in what is > usually known about "elevator speech", and contemplate the following: > > * What is our product/server, in other words, what is Fedora > * Who is behind it, in other words, Fedora > * Competitive advantages, heavily masked in order to provide: "Why > Fedora". > > In practical meanings we should provide: > > * A hook - Get people's attention to our message > * Establish a pitch, 150-200 words (short objective speech, non tech > language. Even our grandmothers should be able to get the message). > * Passion/Emotion - We should pass/trigger some positive energy to our > audience > * A request - people should get the feeling that they are being > requested something: "use fedora?", "join Fedora" ? > > I would suppose this is something probably different from "One Page > Release Notes", but it most likely is something that should be available > in one short document, and most useful for Ambassadors, as it should be > a small flyer (other benefits could be used, such as media covers, etc) > using this sort of "elevator speech". > > For Release Notes, i don't see the relevance of community fotos, as the > term "Release Notes" might be misleading, to me it sounds misleading. > > Just some ideas, no right or wrong... just some thoughts. Do we have > somewhere information about the goals and audience targets for such > documentation? > > For the Ambassadors, could you provide information based on your > personal local experiences with your audiences on how you would like to > have something like "elevator speech" to work for you? If so, feel free > to share, I make myself available to develop this, with just one request > (as many know, I'm not an artist), the possibility of an artist (or > more volunteers) to gather on IRC for 30 mins to discuss this with me > and ambassadors, to gather material to build a small flyer with me (I'll > handle contents, text and marketing related stuff, leaving the artwork > at artists choice). The goal build a small 1 page (2 pages most for > front and back) that suits the Ambassadors operational needs on the > field as a "evangelization" tool. > > From my own experience, I would recon that a good slogan/elevator > speech should be strong basis for Ambassadors work and bring new people > to Fedora. > > > nelson. > I have to admit that I was candid requesting pictures. The idea, as I interpreted, was to get plenty on photos from where people that do magic, as the design team, can chose the more appropriated. I guess that having plenty of material to chose from is a good thing. As Fedora is a community, giving the opportunity to collaborators to be on stage is a recognition of their voluntary work. When Tatica choose my picture to decorate the Spanish one-page release note I felt great. As for elevator speech, is a really difficult question. When I first came to fedora I was looking to promote Fedora use. Then I realized that was a misconception from my part. Fedora looks for contributors. I need a tool that enable me to show others that contribute with Fedora is cool, fun, rewarding and useful. I have to be example of that attitude and I need to have picture of people proud of wear "blue". To me the big question is: How do we bring collaborators and keep their enthusiasm working for Fedora as volunteers? Best regards -- Neville https://fedoraproject.org/wiki/User:Yn1v Linux User # 473217 - - - - - - - - - - - - - - - - - - - - - - - - - - - - Check: http://www.clickmanagua.com - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
