+1 we have real work to do. On Sun, 2010-03-28 at 13:44 -0700, Robyn Bergeron wrote: > Comments inline - > > On Sun, Mar 28, 2010 at 12:48 PM, Nelson Marques <07721@xxxxxxx> wrote: > > On Sun, 2010-03-28 at 21:19 +0200, wonderer wrote: > >> Hy Nelson, > >> > >> > >> > meeting to introduce and discuss some topics: > >> > > >> > * Cultural aspects in Communication - it's importance, as Fedora aims > >> > to an International Community. > >> > * Consider what we shouldn't associate with Fedora. > >> > * Symbology and Brand Association > >> > * Restriction policy towards potential "harmful" symbology > >> > > >> I see your point regarding the mailings you posted also across the > >> ambassadors list. But (me personally) also I think there is at THIS > >> point in time more important work to do regarding upcoming F13 release > >> (feature freeze is already on the move), the marketing tasks already on > >> the move and upcoming marketing tasks. We should have such things in > >> mind if it comes to new slogans and icons and stuff like that, but also > >> know that there are also a Red Hat legal Department which will have a > >> look at our work as far as I know and if there would be a potentional > >> harm there would be persons who let us know about it. Also there are > >> many blogposts, irc discussions, etc. around and if something with bad > >> influence came up it had popped up already. > >> Also I think words like "restriction policy" is here totally wrong. > >> Maybe one tiny section in the upcoming kind of brandbook or Design > >> Guideline should be enough > >> > Give me 2 weeks to get prepared, set a document and gather some > >> > scientific marketing production to backup this subject and present it. > >> > If possible I would like to go remote on voice aswell for this. > >> > > >> I think we ALWAYS could find something that can be uses "against" some > >> freedom ideas, symbols, etc. Somebody can say that the "f" look like a > >> hook and associate it with "we hook you up" or "I plow with that hook to > >> your nose" or something more surreal ;-) > >> I'm looking forward to read about your thesis and I know what you mean, > >> but also I think that we are so far really good with "our" symbolism. > >> But thats only my 2Cents :) > > > > I'm not dumping a thesis neither I will take much time, 20 minutes > > should be enough. All I want to do is to show how symbology, cultures > > and sub-cultures (in the field of Anthropology) are important for our > > work. By ignoring those we are providing free ammunition to be used > > against ourselfs. In a real corporate world, companies like Coca Cola, > > Nike, Citroen and others have already loss loads of money and hurt their > > brands because of small/tiny things like this > > 20 minutes is not enough to cover what you have listed. We have major > issues in marketing meetings currently (IMO) just trying to stick to > agendas and topics without losing time, and we can barely get through > agenda items in one hour. You're essentially proposing that we cover > four major discussion topics at 5 minutes apiece, and I'm afraid that > is just unrealistic, given the curiosity levels of our group (which is > a good thing, btw). The topics are important enough that they should > be allocated an appropriate amount of time; however, in terms of > prioritization, the deliverables that we are currently committed to as > far as the F13 release are just, quite simply, higher priority. These > are items we have essentially signed our names to as far as on-time > delivery - it is a matter of our own reputations within the community > to get them out the door as agreed. > > If you want to have a meeting on a schedule that is not the standard > marketing meeting time, put it on your blog and email to mktg and > ambassadors, then that is certainly permitted. I would suggest taking > a look at the meeting schedule for the #fedora-meeting rooms at > http://fedoraproject.org/wiki/Communicate/FedoraMeetingChannel and > pick a time that won't be a conflict for most people. Right now, we > -need- the scheduled marketing meeting for tracking and/or sprinting > on deliverables right now. > . > > > > It is something we can try to achieve. I'm going to place it in the > > Agenda, still today and prepare a small presentation for everyone who > > wants to read it based on some practical examples I am aware off. Then > > if people find it is relevant, good, else, I rest my case and will > > release a document for those who want to read it. > > > > By the way, this is not an issue in the field of Legal Departments, they > > are not trained in cultural movements/sub-cultures/symbology. This is > > mainly a part of Anthropology, which alongside with some other behavior > > sciences are a part of Marketing. > > > > And please that "f" example (which I've always associated with inFinity) > > is something rather different. No one was ever arrested and prosecuted > > for such, which people have been arrested and prosecuted in Europe due > > to using the "Hands Horns" gesture, to be precise, 5 people in Italy > > during a Vatican event. So I think this gives a new insight about > > things, considering that 1.1 billion people might feel offended by such > > symbology, which is apparent un-harmfull for US citizens. That sign > > excepting Northern America is deeply related to religion in all the > > places, dodging such topics would be great for us, right ? Not to enter > > the cultural/sub-cultural movements that I referred previously on the > > ambassadors list. > > > > I'm just trying to help, nothing more, nothing less. And since Red Hat > > owns the Fedora brand, I do think they should send a representative to > > check out if this issues are worth looking or not. I'm pretty sure they > > will agree with some things. > > I'm not sure I speak for marketing, ambassadors, or really, anyone > else in the Fedora community - but I, personally, am not down with the > idea of "calling in the Red Hat Referee to see who they agree with." > We have a Board for this purpose, with a mix of people employed and > not employed by Red Hat. We are a community; what we prioritize as a > community should be agreed upon by the -community-, not by our > sponsor. (But I'd like to take a moment and say: Thank you, Daddy > Shadowman, for allowing us the freedom to be Fedora!) > > $.02. > > -Robyn > > > > > nelson > > > >> > >> > >> > >> > >> mit freundlichen Grüßen / best regards > >> Henrik Heigl - wonderer@xxxxxxxxxxxxxxxxx > >> > >> PGP/GnuPG: 8237 D432 0616 D567 DBC6 3FE3 0D52 B374 F468 A5F0 > >> > > > > -- > > Nelson Marques <07721@xxxxxxx> > > > > -- > > marketing mailing list > > marketing@xxxxxxxxxxxxxxxxxxxxxxx > > https://admin.fedoraproject.org/mailman/listinfo/marketing -- marketing mailing list marketing@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/marketing
