-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 On Thu, Jan 7, 2010 at 9:31 AM, Neville A. Cross wrote: > -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.10 (GNU/Linux) Comment: Use GnuPG with Firefox : http://getfiregpg.org (Version: 0.7.10) iEYEARECAAYFAktF8eoACgkQkZOYj+cNI1fvuQCgh3MTO2xddJjD1hIM/gga4TPb 5F4AnAj45jY1USdrp0ENz+kYz5QyFD+K =xaF6 -----END PGP SIGNATURE----- > > On Thu, Jan 7, 2010 at 3:56 AM, Sean DALY <sdaly.be@xxxxxxxxx> wrote: > > <snip> > >> >> Nonprofits are generally challenged in arranging mass media >> advertising; the usual approach is to find an ad agency which will >> work pro bono, and broadcasters willing to donate air time / >> publishers willing to donate print ad space. >> >> FWIW I talked about these issues here: >> http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html >> >> Sean > > I came across some ideas for promoting Amateur Radio events on an ARRL > magazine. What the suggested is that the organization at large produce some > shorts videos about what they do, in the most generic way. They already have > some material.[0] They leave some spaces where you can add up your specific > information like dates of events and contact data of the nearest group. Then > you can go to a local TV station and ask as a non-profit if the have some > time avaliable. Usually they fill they lack of pay advertisements promoting > their schedule (upcoming programs). They recommend that the material has to > be exactly timed ... if you say 20 seconds should be that and not roughly 20 > seconds. > > So the basic idea is to have ready material professional made, make room for > localization and then locally negotiated with TV stations. This needs people > skills to find a friend on the TV station to endorse this non-profit > announce. It only will work if this more an announcement for a specific > event that will justify the non-profit cause. If it looks like advertisement > they will be trying to charge for it. This looks like a joint venture for > marketing producing and ambassadors distributing. > > Sound fun to recycle ideas and adapt them to work for us. > > [0] http://www.hello-radio.org/ > > -- > Neville > https://fedoraproject.org/wiki/User:Yn1v > Linux User # 473217 > > > We run into the problem that Fedora is not a non-profit - as a matter of fact, it doesn't really exist. The situation in EMEA is a bit different, with the existence of Fedora EMEA e.V. but still. BTW, I think it'd be awesome to promote FEL in QST. -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
