I would suggest that rather than focusing on the media channel, the starting point be the marketing strategy - who would be targeted by advertising, and what the objectives would be. Fedora marketing is traditionally oriented towards contributor recruitment, not end users or consumers in general, so after identifying the target the first question to ask would be: what media (or alternative method e.g. convention recruitment) would give best bang for the buck in reaching the target? Television is monstrously expensive; a 20" TVC on two channels in prime time over a week in a single western European country could easily cost a quarter of a million euros. That's after the production costs, and taking into account the huge media spend, you will want to be certain it's a great ad. Nonprofits are generally challenged in arranging mass media advertising; the usual approach is to find an ad agency which will work pro bono, and broadcasters willing to donate air time / publishers willing to donate print ad space. FWIW I talked about these issues here: http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html Sean On Wed, Jan 6, 2010 at 10:34 PM, Mel Chua <mel@xxxxxxxxxx> wrote: > Thought this snippet from the EMEA Ambassadors meeting today was interesting > - the thought of doing TV ads (and what would need to go into a solid > proposal/gameplan for such an idea) was raised. > > http://meetbot.fedoraproject.org/fedora-meeting/2010-01-06/fedora-meeting.2010-01-06-20.07.log.txt > > start at: > 20:37:48 <sspreitzer> i visited the linux new media ag in munich > > end at: > 21:10:01 <spevack> #topic Anything else? > > Thought others here would find this interesting. > > --Mel > > -- > Fedora-marketing-list mailing list > Fedora-marketing-list@xxxxxxxxxx > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
