Fascinating reading: KDE brand repositioning

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Interesting reading from just a few days ago: the KDE folks have just been through a large rebranding project. (KDE SIG folks, do please chime in if you know about this!)

http://news.kde.org/2009/11/24/repositioning-kde-brand

Fascinating reading, including the supplementary "more information" links (http://community.kde.org/Promo/Branding/Rebranding_KDE_v1.1.0 and http://community.kde.org/Promo/Branding/Map).

If someone's interested, this might be something to ask the KDE Marketing folks about, and thinking about how their experiences with this process might be applicable to the various ideas we've been considering for this release cycle (and beyond).

--Mel

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