DRAFT: Plan for F11 Marketing/Press Push

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Below is a DRAFT plan for the marketing and press push for Fedora 11. Please let me know what you think. Any and all comments are welcome.

Max Spevack wrote:
Jack and I just spoke about the in-depth-feature and podcast rollout plan as part of the lead-up to Fedora 11.

I'm going to summarize the general plan that we discussed here for any comments. Jack, note that I've made a few tweaks from what we discussed on the phone.

All news is slated to hit at 10:00 AM EDT (UTC -4).

We should try to get news pieces out on Mondays, Tuesdays, and Thursdays, leading up to the final release.

TODOs:

(1) Start determining the focus of each date's news, and filling in the schedule.
Mon May 11 -- draft of May 12 news to fedora-marketing-list

Tue May 12 -- release news about "General Release Run-up" & Audio Interview with Jesse Keating, Fedora Release Engineer

Wed May 13 -- draft of May 14 news to fedora-marketing-list

Thu May 14 -- release news about "Package Kit" & Audio & Print Interview with Richard Hughes

Friday May 15 -- draft of May 18 news to fedora-marketing-list

Mon May 18 -- release news about "More General Release Run-up, General Overview" & Audio Interview with Tom "Spot" Callway, Fedora Engineering Manager

Mon May 18 -- draft of May 19 news to fedora-marketing-list

Tue May 19 -- release news about "Kernel Mode Setting" & Audio & Print Interview with Adam Jackson, X/Desktop Developer

Wed May 20 -- draft of May 21 news to fedora-marketing-list

Thu May 21 -- release news about "New Mixer in F11" & Print Interview with Lennart Poettering Thu May 21-- release news about "Virtualization Gets an Upgrade in F11" & Print Interview with Daniel Berrange

Fri May 22 -- draft of May 25 news to fedora-marketing-list

Mon May 25 -- release news about "Fedora Community" & Audio and Print Interview with Luke Macken

Mon May 25 -- ensure that all content is in place for May 26, including all news from NDN, Official Sources, Comunity Sources, Release Announcement, etc...

May 26 -- F11 final release

May 26 -- Marketing and Ambassadors actively monitoring news sources and following up.

(2) Determine what the "release news about FOO" process actually looks like -- coordination w/ Planet, announce-list, News Distribution Network, Paul Frields, and Caroline Kazmerski.
For each news item, we should have ideally, one person posting to planet, with others pointing to that post. Can Paul post to announce-list? NDN of course is responsible for forwarding news to correct outfits and following up with them.

(3) Wikify this stuff.

Putting this up as part of our official schedule for the release.

Jack

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