My main concern with the present design is the confusion caused in the
cortex by the superimposition of the f and the infinity sign. Having the
two elements there in that way causes neither of them to be striking and
the brain to prevaricate between the two. It makes the effect weak.
The faded infinity detracts from the f.
The f detracts from the infinity effect.
The net effect of the two is cognitive confusion for the brain. It's not
good to make things confusing for people.
I can see how if you look at it with the right brain waves going it
looks leet. But for most people at a glance the visceral response seems
to be confusion. In an informal survey I haven't been able to get many
good reactions from people.
--josh
Matthew Miller wrote:
On Tue, Nov 08, 2005 at 10:27:14AM +1000, Joshua Wulf wrote:
Infinite freedom is a clever concept, which requires some explanation.
("Why doesn't it let me play my mp3s and DVDs - where's the freedom to
do what I want?")
(It does!)
The Nike logo doesn't require an explanation: it's obviously a swoosh.
Errr, but what was a "swoosh" before Nike made it? Kinda a weird-lookin'
checkmark, is all.
The Ubuntu logo doesn't require an explanation: it's obviously about
community and solidarity.
Or biohazard?
I bet if we did a test where we flashed these three logos - Nike,
Ubuntu and Fedora in front of people for ten seconds, they would have
difficulty drawing or even recalling the Fedora one. It's too clever.
The Nike one only works 'cause you're so used to it. The Ubuntu one is nice
but nothing special.
What I think would be a lot clearer, if we are going to stay with this
whole concept, is "f to the power of infinity" in that same speech
bubble type thing. It clearly communicates the f and the infinity and
people are not going to have to become initiated into the cult to be
able to grasp it.
But why do you need to grasp it? You don't "grasp" the Nike logo; you just
instantly recognize it.
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