Jeremy +1 Matt--judging on the strength of emotions around the logo, it is exactly what we needed! a On 9/20/05, Jeremy Hogan <jeremy.hogan@xxxxxxxxx> wrote: > I can vouch for the designer as a true artist, neither grim nor dumb -- who > BTW, are easily mastered with or without art, just look at M$ user base. > > What is lacking from just looking at the logos posted on the wiki is the > progression of thought into building the logo. It has meaning. It is well > informed by the core tenets of the project. I'm not sure if you clicked > through the explanation, but to get where we are, from where we were is > something. He got most of what folks seemed drawn to throughout the > conversation. > > If you look at established brands and logos, and you get warmth you are > actually getting a pavlovian response that is rooted in what the company > does for you. This is a pass at visual identity, which is one piece of what > some call the "brand promise" -- what you say. The rest, the most important > part, is made up of what some call the "brand experience" -- what you do. > There are rules about logos, and it may seem "flat" or 2D to you, but you > can't translate Cingular's 3D dancing avatar to print. It works for them b/c > they use TV, a lot. You may see "plain", where others see "elegant". > > For example: no one could look at the Nike swoop and get *anything* from it > at face value. The name itself has a broad, and not so original inferred > meaning, but still not too telling of the company. Yet, you look at the > swoop and you think "Just do it." or "lemme go crush my competitors with > glee and impunity" Or you see the logo and you say "filthy sweat shop > mongerers". Why? b/c that's what Nike puts *behind* the logo. Neither > feeling comes from the logo, per se. > > What does that chick on a Starbucks cup mean? She doesn't scream > over-roasted beans and death to local roasters to me. Nor does she say "this > is damned fine coffee". I had to get that opinion from Starbuck's actions. > How many people thought of Battlestar Galactica when they first heard the > name? What do you think of it today? > > Think of Apple. An Apple with a bite out of it is incredibly un-original > considering what you know of Apple, but yet when you see it, you are infused > with either a cult-like longing to buy whatever they want you to, or a sense > of lifestyle affirmation -- or you don't get it, and they don't care b/c the > right people *will* get it, and if you're not into joing the tribe, they're > not into having you as a customer. That's [art of their "promise". Anyone in > the Cult of Apple can attest, it's core to the "experience". > > I see the Windows logo, or those crappy "touchy feely" commercials they > have been running, and I want to fling myself out a plate glass window and > grind my face around in the dirt. I'll bet you $1 the color scheme or four > wavy panes isn't triggering that response in me. > > Where is the warmth? It's in the Fedora experience, in the community, in > the roots of the movement. This is a jumping off point, and merely a way for > people to always know what the logo means *to them*. > > I don't mean to rant, but this logo -- or whatever logo wins the day -- > will only mean what we make it mean, no matter how cleverly we dream up > subliminal meaning. We will either deliver an experience that more people > like than hate, or we won't. > > --jeremy > > > On 9/20/05, Stanton Finley <stanfinley@xxxxxxxxxxx> wrote: > > My final twopence on the matter then. Mcluhan was right. In the absence > > of an artist's sensibilities and his brush (even though the brush may be > > digital) the machine easily masters the grim and the dumb. > > > > Stanton Finley > > http://stanton-finley.net/ > > > > On Tue, 2005-09-20 at 14:10 -0400, Greg DeKoenigsberg wrote: > > > On Tue, 20 Sep 2005, Stanton Finley wrote: > > > > > > > I believe it has already been established that there will be no hat. > > > > However there should be some art. The logo should not appear to have > > > > been created using a vector based 2D CAD application with color fill. > > > > And where is the warmth? > > > > > > You forgot to add "my $0.02." :) > > > > > > See, here's the deal: *every* logo that is *any* good will simply fail > to > > > appeal to some segment of the audience. Period. > > > > > > Anyway... we've entrusted the design of this logo to Matt, who can take > > > this feedback as he sees fit. > > > > > > --g > > > > > > _____________________ > ____________________________________________ > > > Greg DeKoenigsberg ] [ the future masters of technology will have > > > Community Relations ] [ to be lighthearted and intelligent. the > > > Red Hat ] [ machine easily masters the grim and the > > > ] [ dumb. --mcluhan > > > > > > -- > > > Fedora-marketing-list mailing list > > > Fedora-marketing-list@xxxxxxxxxx > > > > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > > > > -- > > Fedora-marketing-list mailing list > > Fedora-marketing-list@xxxxxxxxxx > > > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > > > > > -- > Fedora-marketing-list mailing list > Fedora-marketing-list@xxxxxxxxxx > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > > -- Visit FUDCon London 2005 http://fedoraproject.org/fudcon FUDCon: Fedora Users and Developers Conference -- Fedora-marketing-list mailing list Fedora-marketing-list@xxxxxxxxxx https://www.redhat.com/mailman/listinfo/fedora-marketing-list
