Re: Let's talk about Fedora in the '20s!

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Le mardi 07 janvier 2020 à 18:37 +0100, Clement Verna a écrit :
> 
> 
> On Tue, Jan 7, 2020, 18:21 Nicolas Mailhot via devel <
> devel@xxxxxxxxxxxxxxxxxxxxxxx> wrote:
> > Le mardi 07 janvier 2020 à 17:14 +0100, Iñaki Ucar a écrit :
> > > 
> > > I'm far from having a satisfactory response to that, but I see
> > two
> > > fronts here. First, marketing. How does Ubuntu managed to be so
> > > popular among less-experienced Linux users? I'm not sure, but I
> > > suspect that good marketing has something to do with it.
> > 
> > They had good marketing in the form of a billionaire publicly
> > showering
> > cash around “in the public interest”. The press (especially the
> > non-
> > technical press) loves this kind of story. Unfortunately, it’s not
> > something cheap or easy to replicate.
> 
> In my opinion it is more about story telling rather than actual
> marketing involving a big pile of cash.

Yes, it worked because it was a press-friendly “fairy tale” story, not
because of the cash spent on marketing (or because of the quality of
the marketed product).

IBM could waste 10 times the money in marketing with less results, “Big
Blue spending loads of cash” is not a coverage-worthy story.

-- 
Nicolas Mailhot
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