Fedora Workstation strategy [was Re: GNOME 3.x Desktop]

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On Tue, Sep 20, 2016 at 09:39:03AM -0500, Michael Catanzaro wrote:
> It would be exactly the same as Fedora Workstation! Workstation is what
> you want.
> 
> Perhaps we have a branding problem here.

I think we have a marketing problem, at least. Branding might be part
of it, but I don't think it's the main issue. Fedora Workstation
*isn't* supposed to be the showcase for GNOME on Fedora. It's supposed
to be the thing that makes the 1.4% number here:

  http://stackoverflow.com/research/developer-survey-2016#technology-desktop-operating-system

grow to 2.8%, and then 5.6%, and 11.2%, and so on.

That's expecting lot of growth, but Linux overall is at 21.7% of
developer desktop operating system share, and Ubuntu is at 12.7%, and
there's no reason we can't be as well - or better. The basic strategy
is: we do really well in that particular segment, and then we can
spread out horizontally from there.

The good news is that we _are_ up from last year in the developer
survey - but the bad news is that the growth is only by 0.1 percentage
points. The other good news is that we are "up and to the right" on
general growth, with each Fedora release more popular than the last -
but the growth isn't as steep as I'd like to see (and, actually, over
the summer, F22+F23 decreased *faster* than F24 increased, which is
concerning). If the developer numbers were flat but overall growth was
astronomical, I wouldn't care... but that's not where we are.

In practice, Workstation so far has mostly been "hey, this is aimed at
developers, but it's good for everyone" ... and we haven't focused very
much on features and selling points that are of _particular_ interest
to developers.

I'm open to a growth strategy other than the developer-focused one the
WG came up with a couple of years ago. Or, I'd like to see more
features we can showcase to developers - that is, solutions to
developers' problems which we solve.

In any case, that's why the Council has asked for the PRDs to be
reviewed annually. We need to be intentional and make sure that our
plan is working, and adjust it where it isn't - and adapt to changing
conditions in the world. But whatever we choose, it needs to be a real
strategy with a focus we can deliver on - and then we need to do it.

-- 
Matthew Miller
<mattdm@xxxxxxxxxxxxxxxxx>
Fedora Project Leader
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