On Sun, 2011-02-20 at 22:29 +0100, Fabian A. Scherschel wrote: > Who said anything about lying or misleading? I did, was just laying out the two extremes to be avoided. > But mentioning ones weaknesses is not what advertising is about. > There is a whole gamut of grey in between lying and misleading and > bluntly stating the truth and that gamut is exactly where good > advertising lives. > > > Just look at Apple. I hate this company and their products but when it > comes to advertising, they know what they are doing. Yeh, I'm particularly amused by the number of iPad advertisements I see in the subway with the iPad phallically placed between the user's legs. http://www.blogcdn.com/www.tuaw.com/media/2010/03/st-oscars-ipad-ad.jpg http://mediamemo.allthingsd.com/files/2010/07/ipad-ad.jpg http://blog.ziggytek.com/wp-content/uploads/ziggytek/blog/2010/03/ipad-ad.jpg http://cultofmac.cultofmaccom.netdna-cdn.com/wordpress/wp-content/uploads/2010/03/firstipadad.png Have you actually tried to lay back with a tablet or even a book in that position? It's not exactly comfortable. (well at least not for me, it takes a bit of contortion.) > Slogans like this one is why we can't compete with them out there > IMHO. We can have all the freedom and happiness in our ivory tower, > but if we can't get it to users none of this matters. No. The reason we can't compete is because this much ado is made and time wasted about a filler slogan in a mockup. It's like writing a restaurant review of a dish while it's still uncooked in the pan. Now, if all that energy could be harnessed towards instead making advertising that subliminally convinces viewers that Fedora will endow them in a desirable way.... Tongue in cheek, ~m _______________________________________________ design-team mailing list design-team@xxxxxxxxxxxxxxxxxxxxxxx https://admin.fedoraproject.org/mailman/listinfo/design-team