SFGate: Bus travel grows as fuel soars, airfares leap

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Sunday, August 3, 2008 (AP)
Bus travel grows as fuel soars, airfares leap
By SAMANTHA BOMKAMP, AP Business Writer


   (08-03) 16:51 PDT NEW YORK, (AP) --
   It's a tale of two cities: Nikita Bernstein, 29, a dyed-in-the-wool New
Yorker with a business in Boston, was in need of a cheap way to travel
between his two homes. And a place to plug in his laptop, store his bike
and stretch his legs along the way.
   Bernstein is an example of a growing number of people, often young
professionals, that are jumping on the bus as their primary method of
travel. The service Bernstein uses most often, discount carrier BoltBus,
offers amenities including wireless internet, electrical outlets, extra
leg room and flushable toilets.
   Once considered the travel choice of last resort, some say the confluence
of rising gas prices, airline headaches and the rise of discount carriers
is creating a kind of renaissance in the bus industry.
   Joseph P. Schwieterman, a professor of public service management at DePa=
ul
University, said growth in the bus industry has accelerated recently
— reversing steady declines since 1960 — as low-cost carriers
such as Coach USA's Megabus and Greyhound's Boltbus take aim at the
lucrative curbside business of so-called Chinatown operators.
   Chinatown buses, which run from one city's Chinatown to another, offer an
extremely popular curbside service, especially among 20-somethings looking
for an inexpensive way to get wherever they are going. They also operate
outside of terminals, saving companies millions in building and labor
costs.
   Megabus was first launched in the U.S. in April 2006. It offers cheaper
fares the longer a ticket is booked in advance, with perks comparable to
BoltBus. The highest fare tops out at $27. The Chicago-based service
expanded to the East Coast in May of this year, adding routes from New
York to Washington D.C., Boston, Washington D.C., Philadelphia, Baltimore,
Buffalo, N.Y. Atlantic City, N.J. and Toronto.
   But the carrier closed its hub in Los Angeles last month citing low
ridership.
   Coach USA President and Chief Operating Officer Dale Moser said the
company saw the number of day passengers on its service surge 137 percent
last year. He attributed part of the jump to the U.S. launch of Megabus.
   Overall industry growth has been concentrated on the East Coast, where
carriers are vying for the thriving business in major cities including New
York, Washington and Boston.
   "There is a remarkable, cutthroat battle for market share on the East
Coast like nothing we've ever seen before," Schwieterman said.
   While growth in bus service has been seen nationwide, Schwieterman said
the eastern market is considered the most intense because of the presence
of heavily populated cities that are more concentrated than in other parts
of the country. He believes that one of the culprits that led to the
shutdown of Megabus' Los Angeles hub was the fact that people without cars
couldn't easily access the terminals.
   Greyhound launched its low-cost service Boltbus earlier this year. The
service began in late March from New York to Washington D.C., and in April
from Philadelphia and Boston, running routes between the cities and New
York. A ticket tops out at between $15 and $25 depending on the
origination city. Both services say at least one seat (out of 50-plus) on
each bus is $1, but note there are sometimes more than one depending on
the route.
   Greyhound spokesman Dustin Clark said BoltBus is an answer to growing
demand from students and other young people, but also a growing number of
business travelers. And while BoltBus became profitable in May —
ahead of the company's expectations — Greyhound's mainline ridership
has remained flat over last year.
   But Schwieterman noted that last year was a strong year for Greyhound, a=
nd
for the nation's largest carrier, perhaps holding onto riders is a feat in
itself.
   "Its an achievement, nonetheless, to be flat in this economy," he said.
   Schwieterman said Greyhound is also becoming "more aggressive and
ambitious" following a major overhaul last year. The company closed routes
across the country in an effort to improve efficiency throughout its
network.
   The company is also spending more to advertise than ever before, he note=
d.
   But the biggest recent move by Greyhound is undoubtedly the launch of
BoltBus, he said, with those alluring $1 fares.
   But in the bitter battle for the East Coast, Schwieterman said it does n=
ot
appear that Chinatown operators have pulled back either.
   "It's a consumer's paradise right now, with cheap fares galore,"
Schwieterman said. "The incentives for taking the bus have never been
better. And it comes at an interesting time, with airfares shooting up
like a rocket."
   Schwieterman said rising airfares are adding to existing concerns among
consumers about rising gas prices. With gas topping $4 per gallon, buses
— especially discount carriers — are becoming increasingly
attractive.
   American Bus Association spokesman Eron Shosteck suggested that riders a=
re
also increasingly focused on reducing their carbon footprint, looking at
buses as a greener alternative to cars.
   Shosteck said this trend has continued as bus services revamp their flee=
ts
with more fuel-efficient motorcoaches with added creature comforts.
   According to the association, motorcoaches get 184 passenger miles to the
gallon, domestic air carriers reach about 42 passenger miles to the gallon
and the average automobile gets 28 miles to the gallon.
   Coach's Moser said the company is keenly focused on maintaining a fleet =
of
newer, fuel-efficient fleet to reduce emissions.
   Moser said the bus company is primarily getting people out of their cars,
although he also sees frustration among his riders with the current state
of the airlines.
   And as the economy gets tighter, Moser suggests that the demand for bus
services will continue to grow.
   "People are looking for a simple way to get from Point A to Point B, and
in this economy, buses are a great way to stretch that dollar." he said. --=
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Copyright 2008 AP

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