SFGate: ATA, Aloha Woes Likely Mean Higher Fares

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 This really sucks. Was thinking of Maui in June.
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Thursday, April 3, 2008 (AP)
ATA, Aloha Woes Likely Mean Higher Fares
By ADAM SCHRECK, AP Business Writer


   (04-03) 11:32 PDT (AP) --
   The abrupt shutdowns of ATA Airlines and Aloha Airlines won't keep
travelers off Hawaii's shores altogether, but they could make an already
expensive vacation destination even pricier and potentially put the leis
and luaus out of reach for many.
   Flights to and from Hawaii had been a key part of ATA's business ever
since the Indianapolis-based carrier scaled back its route network
following a previous trip through bankruptcy in 2006.
   On Thursday, the airline suddenly quit flying, leaving passengers on the
islands and elsewhere stranded as it again headed for bankruptcy court.
Virtually all the carrier's more than 2,200 employees were laid off.
   "It'll hurt," said Minneapolis-based airline expert Terry Trippler. "They
did a lot of business to and from Hawaii at fairly reasonable prices."
   The carrier last year carried more than 632,000 passengers to the islands
from the mainland, more than all but three other domestic airlines,
according to the Bureau of Transportation Statistics.
   ATA's surprise announcement came just two weeks after Aloha filed for
bankruptcy protection following years of losses. The airline, which served
the state for more than 60 years and was the islands' second-largest
carrier, ended passenger service Monday and is hoping to offload its cargo
business this month. It flew both inter-island routes and flights to the
mainland.
   The one-two punch, coming at a time when the airline industry is already
straining under rapidly rising fuel prices, will likely prompt remaining
carriers to push their fares even higher, industry observers said.
   "They've really been thrown a curve ball. Nobody really expected two maj=
or
competitors to go away," said Robert Mann, an independent airline analyst
in Port Washington, N.Y. "When you pull out a major carrier, it's going to
create a lot of demand on the remaining carriers."
   Hawaiian Airlines, the state's biggest airline, could emerge as the
biggest winner following its rivals' collapse. The carrier flies to nine
cities on the mainland — more than any other airline —
including all four markets where ATA operated. It also controls a hefty
share of inter-island traffic.
   A number of other domestic carriers also fly to the islands, and each wi=
ll
likely see additional traffic flowing their way now that two rivals are
out of the picture.
   Delta Air Lines and Continental Airlines competed against ATA on direct
flights from Los Angeles, for example, while US Airways challenged the
carrier in Phoenix. Northwest Airlines, United Airlines, American Airlines
and Alaska Airlines all also fly from multiple mainland destinations.
   "It helps all the carriers who fly from the U.S. mainland to Hawaii,"
Avondale Partners airline analyst Bob McAdoo said. "There'll be less seats
offered at really deep discounts."
   Flights between the islands could also grow more expensive.
   Hawaiian and Mesa Air Group, the parent company of inter-island carrier
go!, have each recently announced plans to add spare planes and flights on
routes within Hawaii to help make up for the loss of Aloha service.
   Even so, experts doubt fares that have fallen as low as $49 or less
one-way are sustainable over the long term.
   "It's an unrealistically low price," Mann said. ------------------------=
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Copyright 2008 AP

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