So now when you group is called, everyone has to look at each others boardi= ng card, and now argue and push to get lined up.=0A =0ATo me it seem WN wan= ts to put the responsibility on the pax instead of make it orderly.=0A =0A = =0A =0A =0A =0ASouthwest Air keeps open seating but assigns place in boardi= ng=0AMarketwatch - The story behind the numbers" src=3D"http://custom.marke= twatch.com/custom/excite-com/images/cbs-logo.gif" width=3D130 border=3D0>= =0A=0ABy Laura Mandaro, MarketWatch=0ALast Update: 1:48 PM ET Sep 19, 2007= =0A=0ASAN FRANCISCO (MarketWatch) -- Southwest Airlines Co. said Wednesday = it was keeping its trademark open-seating policy but would assign flyers a = particular spot in the boarding queue. =0AThe changes, which Southwest Air = (LUV: news) will make widespread in November, are designed to cut down on p= assengers camping out in the boarding line in order to get a good seat. The= y come as the discount carrier tries to boost revenue against an operating = environment made tougher by rising oil prices, an aging workforce and the e= xpansion of new discount carriers like JetBlue Airways (JBLU: news) and Vir= gin America. =0A GET QUOTES=0A Enter one or more symbols=0A =0A=0AQu= otes delayed up to 20 Minutes=0A=0A=0A=0A=0A=0A RELATED QUOTES=0A=0A LUV15.= 15 +0.08 =0A=0A JBLU9.68 +0.14 =0A=0A=0A=0A=0A=0A=0A Top MarketWatch=0A H= eadlines=0A=0ATreasurys continue to drop on inflation concerns after Fed cu= t=0A=0AU.S. stocks higher, basking in afterglow of Fed rate cut=0A=0AWhat's= behind the Brits' Motown dis=0A=0A=0A=0A=0A=0A=0AIn a nod to critics that = have labeled Southwest's current boarding procedure a "cattle call," Southw= est said it will assign a letter and number on a passenger's boarding pass = when he or she checks in for a flight. The combination will represent the c= ustomer's boarding group as well as his or her place in the boarding group.= When the airline attendant calls a group to board the aircraft, the custom= er will find the designated place in line. =0ACurrently, Southwest assigns = customers a boarding group but not a specific order for boarding the plane = within that group. This process prompts some customers to take their place = in line well in advance of actual boarding so they can nab a better seat or= find more room for carry-ons. =0AThe Dallas carrier, which flys more peopl= e in the United States than any other carrier, said in June it was consider= ing ways to revamp its seating structure in a bid to lure more business tra= velers and other flyers willing to pay more for the ability to choose their= seats in advance.=0AOver the past year it has tested different seating and= boarding arrangements in San Diego and San Antonio. =0A"We quickly learned= that the majority of our customers did not want us to abandon our open sea= ting," CEO Gary Kelly said in a statement.=0AShares were up 0.9% at $15.21. <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> If you wish to unsubscribe from the AIRLINE List, please send an E-mail to: "listserv@xxxxxxxxxxxxxxxxx". Within the body of the text, only write the following:"SIGNOFF AIRLINE".