SFGate: Southwest returns to SFO after six-year absence

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Tuesday, August 28, 2007 (SF Chronicle)
Southwest returns to SFO after six-year absence
David Armstrong, Chronicle Staff Writer


   (08-27) 14:47 PDT SAN FRANCISCO INTERNATIONAL AIRPORT -- Southwest
Airlines returned to San Francisco International Airport after a six-year
absence with 18 daily flights and a celebration that drew Southwest CEO
Gary Kelly and San Francisco Mayor Gavin Newsom on Monday.
   "We welcome Southwest back to this side of the bay," Newsom said. "With
Southwest Airlines now flying out of all three Bay Area airports,
passengers can and should use the airport nearest their homes. That's a
big win for passengers and for the environment."
   Southwest pulled out of San Francisco in March 2001, citing difficulty
getting its flights turned around and airborne on schedule and high
airport fees. On Monday, airline officials said new technology has helped
ease the delay situation, and SFO has slashed the fees it charges airlines
by 30 percent.
   Southwest also announced that it will begin flying between SFO and Los
Angeles International Airport on Nov. 4, initially offering eight flights
a day. Introductory flights between SFO and LAX will begin at $39 one-way
before fees and taxes, with a 21-day advance purchase.
   "Southwest is in the low-fare business - we invented it and we will
continue to offer the consistently lowest fare in the air," Kelly said.
   Southwest already is the dominant carrier at Mineta San Jose Internation=
al
Airport and at Oakland International Airport. The Oakland facility has
grown dramatically in recent years, thanks mainly to its success in wooing
low-fare carriers. Oakland also recently gained service from Columbus,
Ohio's, Skybus, a startup low-fare carrier.
   The return of Southwest to SFO, the Bay Area's biggest airport and the
dominant gateway for long-haul international travel to Asia and Europe,
rounds out a big year for SFO, which struggled after the Sept. 11 terror
attacks and the dot-com implosion.
   Discounter JetBlue Airways commenced service at SFO in May. Early this
month, Virgin America, a Burlingame startup that survived several years of
pre-flight scrutiny by federal regulators, won its wings and launched
service between SFO and LAX and New York's John F. Kennedy Airport. Virgin
America plans to begin flying to Washington Dulles airport Sept. 26 and
Las Vegas Oct. 10.
   Low-fare carriers have transformed domestic travel in the United States =
by
undercutting major hub-and-spoke network carriers on fares. San Francisco
attracted several successful smaller discount carriers such as Spirit and
Frontier, but lost struggling ATA and Independence Air, which went out of
business in 2006.
   With Southwest, SFO landed the category leader. Southwest began service
between SFO and Chicago Midway (three flights daily), San Diego (eight
daily), Las Vegas (seven daily) with its Monday kickoff.
   The infusion of service is helping drive major expansion projects at Bay
Area airports. San Jose and Oakland are spending hundreds of millions of
dollars each to expand and upgrade their facilities, and the return of
passenger traffic to pre-2001 levels is helping SFO ready its long-planned
renovation of the shuttered former international terminal, which will
become SFO's third terminal for domestic flights.

Daily flights to/from SFO
   -- Chicago: 3
   -- Las Vegas: 7
   -- San Diego: 8
   -- Los Angeles (as of Nov. 4): 8

   E-mail David Armstrong at davidarmstrong@xxxxxxxxxxxxxxxx --------------=
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Copyright 2007 SF Chronicle

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