Virgin America

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

 



>From The Economist; Mar 22 2007

FLYING THE FLAG
Mar 22nd 2007

A domestic airline with foreign connections edges closer to launch

WE WANT to change the way you fly, says Virgin America to its
prospective American passengers. We want to change the way you are run,
replies the Department of Transportation (DOT), which gave tentative
blessing to the new airline on March 20th in return for a host of
changes to its ownership and management structures. Rival carriers will
doubtless contest the decision, but Virgin America is hopeful that it
can begin operating domestic flights from its San Francisco home this
summer.

It has been a long haul. Virgin America's first application to fly,
filed in 2005, failed the government's stringent citizenship tests for
domestic airlines, which bar foreigners from owning more than 25% of
the voting capital and from exercising practical control. Regulators
had judged that Virgin Group, the empire of Sir Richard Branson, a
British billionaire, would really be pulling the strings.

 To break the logjam, in January Virgin America proposed a series of
changes to its structure, including dropping the number of board seats
held by Virgin Group and putting the British group's voting shares into
the hands of an American trustee. The airline also offered to remove
its chief executive, Fred Reid, whose American citizenship failed to
allay suspicions about his close ties to those perfidious foreigners.
The concessions appear to have done the trick. DOT officials described
the proposals as "fundamental and highly constructive" (although that
did not stop them adding a few more stipulations of their own).

American travellers should welcome the prospect of more competition.
European passengers may also have gained. The news on Virgin America
came just before European Union transport ministers approved an
"open-skies" deal between America and the EU which leaves rules on
foreign ownership of American carriers untouched. America's pledge to
negotiate further on this issue may have seemed more credible because
the door is now ajar for Virgin America.

But others might see Virgin America's hard-won certification more as a
demonstration of the high barriers to entry in America than as proof of
their erosion. The DOT's objection to Mr Reid, a respected veteran in
the industry, because he might be beholden to foreign interests looks
particularly meddlesome. The delays in certification have also hurt the
airline, which is now set to enter the market at a tough time, says
Keith McMullan of Aviation Economics, a consultancy. Rival carriers are
in better shape than a few years ago; the supply of aircraft and pilots
is also much tighter.

See this article with graphics and related items at http://www.economist.com/business/displaystory.cfm?story_id=8903391

- ABOUT ECONOMIST.COM -

Economist.com is the online version of The Economist newspaper, an independent weekly international news and business publication offering clear reporting, commentary and analysis on world politics, business, finance, science & technology, culture, society and the arts.
Economist.com also offers exclusive content online, including additional articles throughout the week.

- COPYRIGHT -

This e-mail message and Economist articles linked from it are copyright
(c) 2007 The Economist Newspaper Group Limited. All rights reserved.
http://www.economist.com/help/copy_general.cfm

<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

If you wish to unsubscribe from the AIRLINE List, please send an E-mail to:
"listserv@xxxxxxxxxxxxxxxxx".  Within the body of the text, only write the following:"SIGNOFF AIRLINE".

[Index of Archives]         [NTSB]     [NASA KSC]     [Yosemite]     [Steve's Art]     [Deep Creek Hot Springs]     [NTSB]     [STB]     [Share Photos]     [Yosemite Campsites]